---
title: "Lifetime vs Rubbermaid: Which is searched more?"
description: "Is Lifetime or Rubbermaid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage shed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lifetime-products-vs-rubbermaid"
publisher: "Brandwave"
---

# Lifetime vs Rubbermaid: Which is searched more?

Is Lifetime or Rubbermaid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage shed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lifetime and Rubbermaid
- **Competitive set**: Storage shed brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Lifetime Share of Search**: 7.3%
- **Rubbermaid Share of Search**: 20%

## Is Lifetime or Rubbermaid more popular in search?

- In September 2026, Rubbermaid had more branded searches than Lifetime among storage shed brands worldwide. Rubbermaid had about 49,500 branded searches, while Lifetime had 18,100. Rubbermaid made up 20% of all storage shed brand searches we track, and Lifetime accounted for 7.3%.
- Rubbermaid was ahead of Lifetime in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lifetime’s share of searches among storage shed brands worldwide moved from 10.7% to 7.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among storage shed brands worldwide moved from 23.9% to 20%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for storage shed brands worldwide in September 2026?

- In September 2026, Rubbermaid lost share of searches among storage shed brands worldwide, from 23.1% to 20%.
- In September 2026, Lifetime lost share of searches among storage shed brands worldwide, from 8.5% to 7.3%.

## Month by month

| Month | Lifetime estimated searches | Lifetime Share of Search | Lifetime rank | Rubbermaid estimated searches | Rubbermaid Share of Search | Rubbermaid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 10.7% | 4 | 60.5K | 23.9% | 3 |
| Nov 2025 | 18.1K | 7.5% | 4 | 60.5K | 25% | 3 |
| Dec 2025 | 9.9K | 4.8% | 4 | 60.5K | 29.3% | 2 |
| Jan 2026 | 14.8K | 6.2% | 4 | 60.5K | 25.3% | 3 |
| Feb 2026 | 14.8K | 7% | 4 | 49.5K | 23.4% | 3 |
| Mar 2026 | 22.2K | 7.4% | 4 | 60.5K | 20.1% | 3 |
| Apr 2026 | 27.1K | 8.2% | 4 | 60.5K | 18.4% | 3 |
| May 2026 | 27.1K | 8.3% | 4 | 60.5K | 18.4% | 3 |
| Jun 2026 | 27.1K | 9.7% | 4 | 49.5K | 17.8% | 3 |
| Jul 2026 | 22.2K | 8.8% | 4 | 49.5K | 19.5% | 3 |
| Aug 2026 | 22.2K | 8.5% | 4 | 60.5K | 23.1% | 3 |
| Sep 2026 | 18.1K | 7.3% | 4 | 49.5K | 20% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lifetime’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lifetime**: Measured on the search term “lifetime shed”.
- **Rubbermaid**: Measured on the search term “rubbermaid”.

- [Lifetime profile](/demand/global-en/brands/lifetime-products)
- [Rubbermaid profile](/demand/global-en/brands/rubbermaid)
- [All storage shed brands worldwide](/demand/global-en/categories/storage-shed-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lifetime or Rubbermaid more popular in search?

In September 2026, Rubbermaid had more branded searches than Lifetime among storage shed brands worldwide. Rubbermaid had about 49,500 branded searches, while Lifetime had 18,100. Rubbermaid made up 20% of all storage shed brand searches we track, and Lifetime accounted for 7.3%.

## Cite this page

Brandwave. "Lifetime vs Rubbermaid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lifetime-products-vs-rubbermaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lifetime-products-vs-rubbermaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.