--- title: "Lifetime vs Little Tikes: Which is searched more?" description: "Is Lifetime or Little Tikes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lifetime-products-vs-little-tikes" publisher: "Brandwave" --- # Lifetime vs Little Tikes: Which is searched more? Is Lifetime or Little Tikes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lifetime and Little Tikes - **Competitive set**: Kids play equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Lifetime Share of Search**: 1.7% - **Little Tikes Share of Search**: 25.5% ## Is Lifetime or Little Tikes more popular in search? - In September 2026, Little Tikes had more branded searches than Lifetime among kids play equipment brands worldwide. Little Tikes had about 165,000 branded searches, while Lifetime had 10,800. Little Tikes made up 25.5% of all kids play equipment brand searches we track, and Lifetime accounted for 1.7%. - Little Tikes was ahead of Lifetime in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lifetime’s share of searches among kids play equipment brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 10.8K. - Across the 12 months ending September 2026, Little Tikes’ share of searches among kids play equipment brands worldwide moved from 24.2% to 25.5%, and its estimated monthly branded searches moved from 135K to 165K. ## Top kids play equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lifetime was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Little Tikes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backyard Discovery | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gorilla Playsets | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lifetime | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KidKraft | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Step2 | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids play equipment brands - Asked ChatGPT "Which kids play equipment brand should I buy?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Asked ChatGPT "What are the best kids play equipment brands?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. KidKraft, 5. Step2 - Asked ChatGPT "What's the best kids play equipment brand for a backyard?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Searched Google, AI Overview "backyard play equipment": 1. Backyard Discovery, 2. KidKraft, 3. Gorilla Playsets, 4. Lifetime - Searched Google, AI Overview "best play equipment": 1. KidKraft, 2. Backyard Discovery Not named in any answer: Bestway, Little Tikes, Intex, Keter, Plum, Gonge and TP Toys. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kids play equipment brands worldwide in September 2026? - In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 25.5% of the searches. ## Month by month | Month | Lifetime estimated searches | Lifetime Share of Search | Lifetime rank | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.8K | 1.9% | 8 | 135K | 24.2% | 2 | | Nov 2025 | 16.2K | 2.6% | 8 | 165K | 26.4% | 1 | | Dec 2025 | 8.8K | 1.3% | 9 | 165K | 25.1% | 2 | | Jan 2026 | 7.2K | 1.3% | 9 | 110K | 20.2% | 3 | | Feb 2026 | 13.2K | 2.5% | 8 | 110K | 20.9% | 3 | | Mar 2026 | 32.9K | 4.4% | 8 | 135K | 18.2% | 3 | | Apr 2026 | 32.9K | 3.9% | 8 | 135K | 16% | 3 | | May 2026 | 26.9K | 2.3% | 9 | 165K | 14.1% | 3 | | Jun 2026 | 19.8K | 1.4% | 8 | 135K | 9.7% | 3 | | Jul 2026 | 13.2K | 1.2% | 8 | 135K | 12.3% | 3 | | Aug 2026 | 13.2K | 1.6% | 8 | 135K | 16.2% | 3 | | Sep 2026 | 10.8K | 1.7% | 8 | 165K | 25.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lifetime’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lifetime**: Measured on the search terms “lifetime playset” and “lifetime swing set”, summed into one figure. - **Little Tikes**: Measured on the search term “little tikes”. - [Lifetime profile](/demand/global-en/brands/lifetime-products) - [Little Tikes profile](/demand/global-en/brands/little-tikes) - [All kids play equipment brands worldwide](/demand/global-en/categories/kids-play-equipment-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lifetime or Little Tikes more popular in search? In September 2026, Little Tikes had more branded searches than Lifetime among kids play equipment brands worldwide. Little Tikes had about 165,000 branded searches, while Lifetime had 10,800. Little Tikes made up 25.5% of all kids play equipment brand searches we track, and Lifetime accounted for 1.7%. ## Cite this page Brandwave. "Lifetime vs Little Tikes: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lifetime-products-vs-little-tikes This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lifetime-products-vs-little-tikes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.