--- title: "LifeProof vs Tarkett: Which is searched more?" description: "Is LifeProof or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lifeproof-vs-tarkett" publisher: "Brandwave" --- # LifeProof vs Tarkett: Which is searched more? Is LifeProof or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LifeProof and Tarkett - **Competitive set**: Vinyl and laminate flooring brands - **Market**: Global - **Month measured**: Sep 2026 - **LifeProof Share of Search**: 4.8% - **Tarkett Share of Search**: 29.2% ## Is LifeProof or Tarkett more popular in search? - In September 2026, Tarkett had more branded searches than LifeProof among vinyl and laminate flooring brands worldwide. Tarkett had about 74,000 branded searches, while LifeProof had 12,100. Tarkett made up 29.2% of all vinyl and laminate flooring brand searches we track, and LifeProof accounted for 4.8%. - Tarkett was ahead of LifeProof in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LifeProof’s share of searches among vinyl and laminate flooring brands worldwide moved from 5.6% to 4.8%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Tarkett’s share of searches among vinyl and laminate flooring brands worldwide moved from 28.2% to 29.2%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LifeProof was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tarkett did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | COREtec | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mohawk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shaw Floors | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pergo | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | LifeProof | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Karndean | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Quick-Step | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerflor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vinyl and laminate flooring brands - Asked ChatGPT "Which vinyl and laminate flooring brand should I buy?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. LifeProof - Asked ChatGPT "What are the best vinyl and laminate flooring brands?": 1. COREtec, 2. Karndean, 3. Mohawk, 4. LifeProof, 5. Pergo, 6. Quick-Step, 7. Shaw Floors - Asked ChatGPT "What's the best vinyl and laminate flooring brand for a home renovation?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. Quick-Step - Searched Google, AI Overview "vinyl flooring brands": 1. COREtec, 2. Mohawk, 3. LifeProof, 4. Karndean - Searched Google, AI Overview "laminate flooring brands": 1. Mohawk, 2. Pergo, 3. Shaw Floors, 4. Quick-Step Not named in any answer: Tarkett and Gerflor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026? - Tarkett’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.2% in September 2026. - LifeProof’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026. ## Month by month | Month | LifeProof estimated searches | LifeProof Share of Search | LifeProof rank | Tarkett estimated searches | Tarkett Share of Search | Tarkett rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 5.6% | 8 | 90.5K | 28.2% | 1 | | Nov 2025 | 18.1K | 6% | 6 | 90.5K | 29.9% | 1 | | Dec 2025 | 18.1K | 7.1% | 6 | 74K | 29% | 1 | | Jan 2026 | 18.1K | 5.6% | 8 | 90.5K | 27.8% | 1 | | Feb 2026 | 14.8K | 4.8% | 8 | 90.5K | 29.3% | 1 | | Mar 2026 | 14.8K | 4.5% | 8 | 90.5K | 27.5% | 1 | | Apr 2026 | 12.1K | 3.8% | 8 | 90.5K | 28.5% | 1 | | May 2026 | 12.1K | 3.9% | 8 | 74K | 23.7% | 1 | | Jun 2026 | 12.1K | 4.2% | 8 | 74K | 25.7% | 1 | | Jul 2026 | 12.1K | 4.6% | 8 | 74K | 28.1% | 1 | | Aug 2026 | 12.1K | 4.8% | 8 | 74K | 29.1% | 1 | | Sep 2026 | 12.1K | 4.8% | 8 | 74K | 29.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using LifeProof’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LifeProof**: Measured on the search term “lifeproof”. - **Tarkett**: Measured on the search term “tarkett”. - [LifeProof profile](/demand/global-en/brands/lifeproof) - [Tarkett profile](/demand/global-en/brands/tarkett) - [All vinyl and laminate flooring brands worldwide](/demand/global-en/categories/vinyl-and-laminate-flooring-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LifeProof or Tarkett more popular in search? In September 2026, Tarkett had more branded searches than LifeProof among vinyl and laminate flooring brands worldwide. Tarkett had about 74,000 branded searches, while LifeProof had 12,100. Tarkett made up 29.2% of all vinyl and laminate flooring brand searches we track, and LifeProof accounted for 4.8%. ## Cite this page Brandwave. "LifeProof vs Tarkett: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lifeproof-vs-tarkett This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lifeproof-vs-tarkett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.