--- title: "LifeProof vs Quick-Step: Which is searched more?" description: "Is LifeProof or Quick-Step more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lifeproof-vs-quick-step" publisher: "Brandwave" --- # LifeProof vs Quick-Step: Which is searched more? Is LifeProof or Quick-Step more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LifeProof and Quick-Step - **Competitive set**: Vinyl and laminate flooring brands - **Market**: Global - **Month measured**: Sep 2026 - **LifeProof Share of Search**: 4.8% - **Quick-Step Share of Search**: 4% ## Is LifeProof or Quick-Step more popular in search? - In September 2026, LifeProof had more branded searches than Quick-Step among vinyl and laminate flooring brands worldwide. LifeProof had about 12,100 branded searches, while Quick-Step had 10,200. LifeProof made up 4.8% of all vinyl and laminate flooring brand searches we track, and Quick-Step accounted for 4%. - LifeProof was ahead of Quick-Step in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LifeProof’s share of searches among vinyl and laminate flooring brands worldwide moved from 5.6% to 4.8%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Quick-Step’s share of searches among vinyl and laminate flooring brands worldwide moved from 3.3% to 4%, and its estimated monthly branded searches moved from 10.7K to 10.2K. ## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LifeProof and Quick-Step were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LifeProof was listed before Quick-Step in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | COREtec | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mohawk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shaw Floors | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pergo | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | LifeProof | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Karndean | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Quick-Step | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerflor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vinyl and laminate flooring brands - Asked ChatGPT "Which vinyl and laminate flooring brand should I buy?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. LifeProof - Asked ChatGPT "What are the best vinyl and laminate flooring brands?": 1. COREtec, 2. Karndean, 3. Mohawk, 4. LifeProof, 5. Pergo, 6. Quick-Step, 7. Shaw Floors - Asked ChatGPT "What's the best vinyl and laminate flooring brand for a home renovation?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. Quick-Step - Searched Google, AI Overview "vinyl flooring brands": 1. COREtec, 2. Mohawk, 3. LifeProof, 4. Karndean - Searched Google, AI Overview "laminate flooring brands": 1. Mohawk, 2. Pergo, 3. Shaw Floors, 4. Quick-Step Not named in any answer: Tarkett and Gerflor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026? - Quick-Step’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026. - LifeProof’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026. ## Month by month | Month | LifeProof estimated searches | LifeProof Share of Search | LifeProof rank | Quick-Step estimated searches | Quick-Step Share of Search | Quick-Step rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 5.6% | 8 | 10.7K | 3.3% | 9 | | Nov 2025 | 18.1K | 6% | 6 | 10.7K | 3.5% | 9 | | Dec 2025 | 18.1K | 7.1% | 6 | 7.6K | 3% | 9 | | Jan 2026 | 18.1K | 5.6% | 8 | 11.9K | 3.7% | 9 | | Feb 2026 | 14.8K | 4.8% | 8 | 11.2K | 3.6% | 9 | | Mar 2026 | 14.8K | 4.5% | 8 | 10.7K | 3.3% | 9 | | Apr 2026 | 12.1K | 3.8% | 8 | 9.7K | 3.1% | 9 | | May 2026 | 12.1K | 3.9% | 8 | 9.7K | 3.1% | 9 | | Jun 2026 | 12.1K | 4.2% | 8 | 8.9K | 3.1% | 9 | | Jul 2026 | 12.1K | 4.6% | 8 | 9.4K | 3.6% | 9 | | Aug 2026 | 12.1K | 4.8% | 8 | 9.7K | 3.8% | 9 | | Sep 2026 | 12.1K | 4.8% | 8 | 10.2K | 4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using LifeProof’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LifeProof**: Measured on the search term “lifeproof”. - **Quick-Step**: Measured on the search terms “quickstep flooring”, “quickstep parquet” and “quickstep vinyl”, summed into one figure. - [LifeProof profile](/demand/global-en/brands/lifeproof) - [Quick-Step profile](/demand/global-en/brands/quick-step) - [All vinyl and laminate flooring brands worldwide](/demand/global-en/categories/vinyl-and-laminate-flooring-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LifeProof or Quick-Step more popular in search? In September 2026, LifeProof had more branded searches than Quick-Step among vinyl and laminate flooring brands worldwide. LifeProof had about 12,100 branded searches, while Quick-Step had 10,200. LifeProof made up 4.8% of all vinyl and laminate flooring brand searches we track, and Quick-Step accounted for 4%. ## Cite this page Brandwave. "LifeProof vs Quick-Step: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lifeproof-vs-quick-step This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lifeproof-vs-quick-step. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.