---
title: "LifeLock vs PrivacyGuard: Which is searched more?"
description: "Which is more popular in search, LifeLock or PrivacyGuard? Compare estimated monthly branded-search demand and Share of Search inside the Identity protection services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lifelock-vs-privacyguard"
publisher: "Brandwave"
---

# LifeLock vs PrivacyGuard: Which is searched more?

Which is more popular in search, LifeLock or PrivacyGuard? Compare estimated monthly branded-search demand and Share of Search inside the Identity protection services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LifeLock and PrivacyGuard
- **Competitive set**: Identity protection services
- **Market**: Global
- **Month measured**: Aug 2026
- **LifeLock Share of Search**: 87%
- **PrivacyGuard Share of Search**: 2.3%

## Which is more popular in search, LifeLock or PrivacyGuard?

- In August 2026, LifeLock had more branded searches than PrivacyGuard among identity protection services worldwide. LifeLock was estimated to have 135K branded searches compared to PrivacyGuard’s 3.6K, and held an 87% Share of Search versus PrivacyGuard’s 2.3%.
- LifeLock was ahead of PrivacyGuard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LifeLock’s estimated Share of Search among identity protection services worldwide moved from 86.5% to 87%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, PrivacyGuard’s estimated Share of Search among identity protection services worldwide held steady at 2.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for identity protection services worldwide in August 2026?

- In August 2026, LifeLock gained estimated Share of Search among identity protection services worldwide, from 85.1% to 87%.
- In August 2026, PrivacyGuard lost estimated Share of Search among identity protection services worldwide, from 3.4% to 2.3%.

## Month by month

| Month | LifeLock estimated searches | LifeLock Share of Search | LifeLock rank | PrivacyGuard estimated searches | PrivacyGuard Share of Search | PrivacyGuard rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 86.5% | 1 | 4.4K | 2.3% | 4 |
| Nov 2025 | 135K | 85.4% | 1 | 4.4K | 2.8% | 4 |
| Dec 2025 | 135K | 83.8% | 1 | 5.4K | 3.4% | 3 |
| Jan 2026 | 165K | 86.5% | 1 | 4.4K | 2.3% | 4 |
| Feb 2026 | 165K | 87% | 1 | 4.4K | 2.3% | 4 |
| Mar 2026 | 165K | 87.4% | 1 | 4.4K | 2.3% | 4 |
| Apr 2026 | 135K | 86.2% | 1 | 4.4K | 2.8% | 3 |
| May 2026 | 135K | 86.9% | 1 | 4.4K | 2.8% | 3 |
| Jun 2026 | 110K | 85.3% | 1 | 4.4K | 3.4% | 3 |
| Jul 2026 | 110K | 85.1% | 1 | 4.4K | 3.4% | 3 |
| Aug 2026 | 135K | 87% | 1 | 3.6K | 2.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LifeLock’s and PrivacyGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LifeLock**: Measured on the search term “lifelock”.
- **PrivacyGuard**: Measured on the search term “privacy guard”.

- [LifeLock profile](/demand/global-en/brands/lifelock)
- [PrivacyGuard profile](/demand/global-en/brands/privacyguard)
- [All identity protection services worldwide](/demand/global-en/categories/identity-protection-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LifeLock or PrivacyGuard?

In August 2026, LifeLock had more branded searches than PrivacyGuard among identity protection services worldwide. LifeLock was estimated to have 135K branded searches compared to PrivacyGuard’s 3.6K, and held an 87% Share of Search versus PrivacyGuard’s 2.3%.

## Cite this page

Brandwave. "LifeLock vs PrivacyGuard: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lifelock-vs-privacyguard

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lifelock-vs-privacyguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.