--- title: "Life Fitness vs Rogue Fitness: Which is searched more?" description: "Is Life Fitness or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dumbbell rack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/life-fitness-vs-rogue-fitness" publisher: "Brandwave" --- # Life Fitness vs Rogue Fitness: Which is searched more? Is Life Fitness or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dumbbell rack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Life Fitness and Rogue Fitness - **Competitive set**: Dumbbell rack brands - **Market**: Global - **Month measured**: Sep 2026 - **Life Fitness Share of Search**: 59.6% - **Rogue Fitness Share of Search**: 11.9% ## Is Life Fitness or Rogue Fitness more popular in search? - In September 2026, Life Fitness had more branded searches than Rogue Fitness among dumbbell rack brands worldwide. Life Fitness had about 550,000 branded searches, while Rogue Fitness had 110,000. Life Fitness made up 59.6% of all dumbbell rack brand searches we track, and Rogue Fitness accounted for 11.9%. - Life Fitness was ahead of Rogue Fitness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Life Fitness’ share of searches among dumbbell rack brands worldwide moved from 65.3% to 59.6%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Rogue Fitness’ share of searches among dumbbell rack brands worldwide moved from 10.7% to 11.9%, and its estimated monthly branded searches held steady at 110K. ## Top dumbbell rack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Life Fitness did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rep Fitness | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rogue Fitness | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Titan Fitness | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bowflex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Body-Solid | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Life Fitness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dumbbell rack brands - Asked ChatGPT "Which dumbbell rack brand should I buy?": 1. Rep Fitness, 2. Rogue Fitness, 3. Titan Fitness, 4. Bowflex - Asked ChatGPT "What are the best dumbbell rack brands?": 1. Rep Fitness, 2. Rogue Fitness, 3. Titan Fitness, 4. Body-Solid, 5. Bowflex - Asked ChatGPT "What's the best dumbbell rack brand for a home gym?": 1. Rep Fitness, 2. Rogue Fitness, 3. Titan Fitness, 4. Bowflex - Searched Google, AI Overview "dumbbell rack": 1. Rep Fitness - Searched Google, AI Overview "dumbbell storage rack": 1. Rep Fitness, 2. Titan Fitness Not named in any answer: Life Fitness. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dumbbell rack brands worldwide in September 2026? - In September 2026, Life Fitness gained share of searches among dumbbell rack brands worldwide, from 58% to 59.6%. - In September 2026, Rogue Fitness lost share of searches among dumbbell rack brands worldwide, from 14.2% to 11.9%. ## Month by month | Month | Life Fitness estimated searches | Life Fitness Share of Search | Life Fitness rank | Rogue Fitness estimated searches | Rogue Fitness Share of Search | Rogue Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 65.3% | 1 | 110K | 10.7% | 2 | | Nov 2025 | 673K | 55.9% | 1 | 165K | 13.7% | 2 | | Dec 2025 | 673K | 60.7% | 1 | 135K | 12.2% | 2 | | Jan 2026 | 1M | 69.6% | 1 | 135K | 9.4% | 2 | | Feb 2026 | 673K | 65.3% | 1 | 110K | 10.7% | 2 | | Mar 2026 | 673K | 62.7% | 1 | 135K | 12.6% | 2 | | Apr 2026 | 673K | 63.8% | 1 | 135K | 12.8% | 2 | | May 2026 | 673K | 61.9% | 1 | 135K | 12.4% | 2 | | Jun 2026 | 673K | 64.8% | 1 | 135K | 13% | 2 | | Jul 2026 | 673K | 63.8% | 1 | 135K | 12.8% | 2 | | Aug 2026 | 550K | 58% | 1 | 135K | 14.2% | 2 | | Sep 2026 | 550K | 59.6% | 1 | 110K | 11.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Life Fitness’ and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Life Fitness**: Measured on the search term “lifefitness”. - **Rogue Fitness**: Measured on the search term “rogue fitness”. - [Life Fitness profile](/demand/global-en/brands/life-fitness) - [Rogue Fitness profile](/demand/global-en/brands/rogue-fitness) - [All dumbbell rack brands worldwide](/demand/global-en/categories/dumbbell-rack-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Life Fitness or Rogue Fitness more popular in search? In September 2026, Life Fitness had more branded searches than Rogue Fitness among dumbbell rack brands worldwide. Life Fitness had about 550,000 branded searches, while Rogue Fitness had 110,000. Life Fitness made up 59.6% of all dumbbell rack brand searches we track, and Rogue Fitness accounted for 11.9%. ## Cite this page Brandwave. "Life Fitness vs Rogue Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/life-fitness-vs-rogue-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/life-fitness-vs-rogue-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.