---
title: "Life Fitness vs NordicTrack: Which is more popular by branded search?"
description: "Which is more popular in search, Life Fitness or NordicTrack? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/life-fitness-vs-nordictrack"
publisher: "Brandwave"
---

# Life Fitness vs NordicTrack: Which is more popular by branded search?

Which is more popular in search, Life Fitness or NordicTrack? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Life Fitness and NordicTrack
- **Competitive set**: Treadmill brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Life Fitness Share of Search**: 64.4%
- **NordicTrack Share of Search**: 10.6%

## Which is more popular in search, Life Fitness or NordicTrack?

- In August 2026, Life Fitness had more branded searches than NordicTrack among treadmill brands worldwide. Life Fitness was estimated to have 550K branded searches compared to NordicTrack’s 90.5K, and held a 64.4% Share of Search versus NordicTrack’s 10.6%.
- Life Fitness was ahead of NordicTrack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide moved from 65.7% to 64.4%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide moved from 8.8% to 10.6%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for treadmill brands worldwide in August 2026?

- In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%.
- In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%.

## Month by month

| Month | Life Fitness estimated searches | Life Fitness Share of Search | Life Fitness rank | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 65.7% | 1 | 90.5K | 8.8% | 3 |
| Nov 2025 | 673K | 63% | 1 | 135K | 12.6% | 3 |
| Dec 2025 | 673K | 65.5% | 1 | 135K | 13.1% | 3 |
| Jan 2026 | 1M | 71.3% | 1 | 135K | 9.6% | 3 |
| Feb 2026 | 673K | 67.2% | 1 | 110K | 11% | 3 |
| Mar 2026 | 673K | 65.9% | 1 | 90.5K | 8.9% | 3 |
| Apr 2026 | 673K | 67% | 1 | 74K | 7.4% | 3 |
| May 2026 | 673K | 70.1% | 1 | 74K | 7.7% | 3 |
| Jun 2026 | 673K | 70.1% | 1 | 74K | 7.7% | 3 |
| Jul 2026 | 673K | 70.1% | 1 | 74K | 7.7% | 3 |
| Aug 2026 | 550K | 64.4% | 1 | 90.5K | 10.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Life Fitness’ and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Life Fitness**: Measured on the search term “life fitness”.
- **NordicTrack**: Measured on the search term “nordictrack”.

- [Life Fitness profile](/demand/global-en/brands/life-fitness)
- [NordicTrack profile](/demand/global-en/brands/nordictrack)
- [All treadmill brands worldwide](/demand/global-en/categories/treadmill-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Life Fitness or NordicTrack?

In August 2026, Life Fitness had more branded searches than NordicTrack among treadmill brands worldwide. Life Fitness was estimated to have 550K branded searches compared to NordicTrack’s 90.5K, and held a 64.4% Share of Search versus NordicTrack’s 10.6%.

## Cite this page

Brandwave. "Life Fitness vs NordicTrack: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/life-fitness-vs-nordictrack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/life-fitness-vs-nordictrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.