---
title: "Life vs Zero: Which is more popular by branded search?"
description: "Which is more popular in search, Life or Zero? Compare estimated monthly branded-search demand and Share of Search inside the Fasting apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/life-fasting-vs-zero-fasting"
publisher: "Brandwave"
---

# Life vs Zero: Which is more popular by branded search?

Which is more popular in search, Life or Zero? Compare estimated monthly branded-search demand and Share of Search inside the Fasting apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Life and Zero
- **Competitive set**: Fasting apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Life Share of Search**: 0.42%
- **Zero Share of Search**: 0.33%

## Which is more popular in search, Life or Zero?

- In August 2026, Life had more branded searches than Zero among fasting apps worldwide. Life was estimated to have 1.3K branded searches compared to Zero’s 1K, and held a 0.42% Share of Search versus Zero’s 0.33%.
- The lead changed hands once in the 11 months ending August 2026: Life took it in July 2026.
- Across the 11 months ending August 2026, Life’s estimated Share of Search among fasting apps worldwide moved from 0.39% to 0.42%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 11 months ending August 2026, Zero’s estimated Share of Search among fasting apps worldwide moved from 0.39% to 0.33%, and its estimated monthly branded searches held steady at 1K.

## How did search popularity change for fasting apps worldwide in August 2026?

- Estimated monthly branded searches for Life worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

## Month by month

| Month | Life estimated searches | Life Share of Search | Life rank | Zero estimated searches | Zero Share of Search | Zero rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.39% | 4 | 1K | 0.39% | 5 |
| Nov 2025 | 1K | 0.32% | 4 | 1K | 0.32% | 5 |
| Dec 2025 | 1K | 0.27% | 4 | 1K | 0.27% | 5 |
| Jan 2026 | 1K | 0.32% | 4 | 1K | 0.32% | 5 |
| Feb 2026 | 880 | 0.42% | 4 | 880 | 0.42% | 5 |
| Mar 2026 | 1K | 0.4% | 4 | 1K | 0.4% | 5 |
| Apr 2026 | 1K | 0.4% | 4 | 1.3K | 0.51% | 3 |
| May 2026 | 880 | 0.35% | 5 | 1K | 0.4% | 4 |
| Jun 2026 | 1K | 0.4% | 3 | 1K | 0.4% | 5 |
| Jul 2026 | 1.3K | 0.52% | 3 | 1K | 0.4% | 5 |
| Aug 2026 | 1.3K | 0.42% | 3 | 1K | 0.33% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Life’s and Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Life**: Measured on the search term “life fasting”.
- **Zero**: Measured on the search term “zero fasting”.

- [Life profile](/demand/global-en/brands/life-fasting)
- [Zero profile](/demand/global-en/brands/zero-fasting)
- [All fasting apps worldwide](/demand/global-en/categories/fasting-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Life or Zero?

In August 2026, Life had more branded searches than Zero among fasting apps worldwide. Life was estimated to have 1.3K branded searches compared to Zero’s 1K, and held a 0.42% Share of Search versus Zero’s 0.33%.

## Cite this page

Brandwave. "Life vs Zero: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/life-fasting-vs-zero-fasting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/life-fasting-vs-zero-fasting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.