--- title: "Liebherr vs Sub-Zero: Which is searched more?" description: "Is Liebherr or Sub-Zero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Under counter freezer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/liebherr-vs-sub-zero" publisher: "Brandwave" --- # Liebherr vs Sub-Zero: Which is searched more? Is Liebherr or Sub-Zero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Under counter freezer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liebherr and Sub-Zero - **Competitive set**: Under counter freezer brands - **Market**: Global - **Month measured**: Sep 2026 - **Liebherr Share of Search**: 14.4% - **Sub-Zero Share of Search**: 1.9% ## Is Liebherr or Sub-Zero more popular in search? - In September 2026, Liebherr had more branded searches than Sub-Zero among under counter freezer brands worldwide. Liebherr had about 246,000 branded searches, while Sub-Zero had 33,100. Liebherr made up 14.4% of all under counter freezer brand searches we track, and Sub-Zero accounted for 1.9%. - Liebherr was ahead of Sub-Zero in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Liebherr’s share of searches among under counter freezer brands worldwide moved from 14.9% to 14.4%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Sub-Zero’s share of searches among under counter freezer brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top under counter freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Liebherr and Sub-Zero were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liebherr and Sub-Zero were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Summit Appliance | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Liebherr | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Sub-Zero | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bosch | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about under counter freezer brands - Asked ChatGPT "Which under counter freezer brand should I buy?": 1. Liebherr, 2. Summit Appliance, 3. Sub-Zero - Asked ChatGPT "What are the best under counter freezer brands?": 1. Sub-Zero, 2. Liebherr, 3. Summit Appliance - Asked ChatGPT "What's the best under counter freezer brand for small kitchens?": 1. Summit Appliance, 2. Bosch - Searched Google, AI Overview "under counter freezer": 1. Summit Appliance - Searched Google, AI Overview "small freezer": named none of the brands we track Not named in any answer: Hisense, Beko and Hoover. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for under counter freezer brands worldwide in September 2026? - Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for Sub-Zero worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Liebherr estimated searches | Liebherr Share of Search | Liebherr rank | Sub-Zero estimated searches | Sub-Zero Share of Search | Sub-Zero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 14.9% | 4 | 40.5K | 2% | 5 | | Nov 2025 | 301K | 13.2% | 4 | 49.5K | 2.2% | 5 | | Dec 2025 | 246K | 12.1% | 4 | 40.5K | 2% | 5 | | Jan 2026 | 301K | 14.3% | 4 | 49.5K | 2.4% | 5 | | Feb 2026 | 246K | 14.3% | 4 | 49.5K | 2.9% | 5 | | Mar 2026 | 301K | 16.9% | 4 | 49.5K | 2.8% | 5 | | Apr 2026 | 301K | 16.9% | 4 | 49.5K | 2.8% | 5 | | May 2026 | 246K | 13.1% | 4 | 49.5K | 2.6% | 5 | | Jun 2026 | 301K | 14% | 3 | 40.5K | 1.9% | 5 | | Jul 2026 | 301K | 15.3% | 3 | 40.5K | 2.1% | 5 | | Aug 2026 | 246K | 14.3% | 4 | 40.5K | 2.4% | 5 | | Sep 2026 | 246K | 14.4% | 4 | 33.1K | 1.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Liebherr’s and Sub-Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liebherr**: Measured on the search term “liebherr”. - **Sub-Zero**: Measured on the search term “sub zero refrigerator”. - [Liebherr profile](/demand/global-en/brands/liebherr) - [Sub-Zero profile](/demand/global-en/brands/sub-zero) - [All under counter freezer brands worldwide](/demand/global-en/categories/under-counter-freezer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Liebherr or Sub-Zero more popular in search? In September 2026, Liebherr had more branded searches than Sub-Zero among under counter freezer brands worldwide. Liebherr had about 246,000 branded searches, while Sub-Zero had 33,100. Liebherr made up 14.4% of all under counter freezer brand searches we track, and Sub-Zero accounted for 1.9%. ## Cite this page Brandwave. "Liebherr vs Sub-Zero: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/liebherr-vs-sub-zero This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/liebherr-vs-sub-zero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.