--- title: "Lichess vs SparkChess: Which is searched more?" description: "Is Lichess or SparkChess more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online chess sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lichess-vs-sparkchess" publisher: "Brandwave" --- # Lichess vs SparkChess: Which is searched more? Is Lichess or SparkChess more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online chess sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lichess and SparkChess - **Competitive set**: Online chess sites - **Market**: Global - **Month measured**: Sep 2026 - **Lichess Share of Search**: 53.9% - **SparkChess Share of Search**: 0.44% ## Is Lichess or SparkChess more popular in search? - In September 2026, Lichess had more branded searches than SparkChess among online chess sites worldwide. Lichess had about 7.5 million branded searches, while SparkChess had 60,500. Lichess made up 53.9% of all online chess site searches we track, and SparkChess accounted for 0.44%. - Lichess was ahead of SparkChess in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lichess’ share of searches among online chess sites worldwide moved from 62.8% to 53.9%, and its estimated monthly branded searches held steady at 7.5M. - Across the 12 months ending September 2026, SparkChess’ share of searches among online chess sites worldwide moved from 0.62% to 0.44%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top online chess sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lichess was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SparkChess was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lichess was listed before SparkChess in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chess.com | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lichess | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | SparkChess | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Chess Tempo | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Chessable | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | ChessKid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online chess sites - Asked ChatGPT "Which online chess site should I use?": 1. Lichess, 2. Chess.com - Asked ChatGPT "What are the best online chess sites?": 1. Chess.com, 2. Lichess, 3. Chessable, 4. Chess Tempo - Asked ChatGPT "What's the best online chess site for playing chess?": 1. Chess.com, 2. Lichess - Searched Google, AI Overview "play chess online": 1. Chess.com, 2. SparkChess, 3. Chess Tempo - Searched Google, AI Overview "online chess game": 1. Chess.com, 2. SparkChess, 3. Chess Tempo Not named in any answer: ChessKid. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online chess sites worldwide in September 2026? - In September 2026, Lichess lost share of searches among online chess sites worldwide, from 58.8% to 53.9%. - Estimated monthly branded searches for SparkChess worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | Lichess estimated searches | Lichess Share of Search | Lichess rank | SparkChess estimated searches | SparkChess Share of Search | SparkChess rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5M | 62.8% | 1 | 74K | 0.62% | 5 | | Nov 2025 | 7.5M | 63% | 1 | 74K | 0.62% | 5 | | Dec 2025 | 7.5M | 63% | 1 | 74K | 0.62% | 5 | | Jan 2026 | 7.5M | 58.5% | 1 | 74K | 0.58% | 5 | | Feb 2026 | 7.5M | 62.9% | 1 | 74K | 0.62% | 4 | | Mar 2026 | 7.5M | 58.4% | 1 | 74K | 0.58% | 4 | | Apr 2026 | 7.5M | 58.3% | 1 | 74K | 0.58% | 5 | | May 2026 | 7.5M | 58.2% | 1 | 74K | 0.58% | 5 | | Jun 2026 | 7.5M | 58.7% | 1 | 60.5K | 0.47% | 5 | | Jul 2026 | 7.5M | 63.5% | 1 | 60.5K | 0.51% | 5 | | Aug 2026 | 7.5M | 58.8% | 1 | 60.5K | 0.48% | 5 | | Sep 2026 | 7.5M | 53.9% | 1 | 60.5K | 0.44% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Lichess’ and SparkChess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lichess**: Measured on the search term “lichess”. - **SparkChess**: Measured on the search term “sparkchess”. - [Lichess profile](/demand/global-en/brands/lichess) - [SparkChess profile](/demand/global-en/brands/sparkchess) - [All online chess sites worldwide](/demand/global-en/categories/online-chess-sites): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lichess or SparkChess more popular in search? In September 2026, Lichess had more branded searches than SparkChess among online chess sites worldwide. Lichess had about 7.5 million branded searches, while SparkChess had 60,500. Lichess made up 53.9% of all online chess site searches we track, and SparkChess accounted for 0.44%. ## Cite this page Brandwave. "Lichess vs SparkChess: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lichess-vs-sparkchess This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lichess-vs-sparkchess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.