---
title: "Lichess vs Regency Chess: Which is searched more?"
description: "Which is more popular in search, Lichess or Regency Chess? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lichess-vs-regency-chess"
publisher: "Brandwave"
---

# Lichess vs Regency Chess: Which is searched more?

Which is more popular in search, Lichess or Regency Chess? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lichess and Regency Chess
- **Competitive set**: Chess sets
- **Market**: Global
- **Month measured**: Aug 2026
- **Lichess Share of Search**: 59.2%
- **Regency Chess Share of Search**: <0.01%

## Which is more popular in search, Lichess or Regency Chess?

- In August 2026, Lichess had more branded searches than Regency Chess among chess sets worldwide. Lichess was estimated to have 7.5M branded searches compared to Regency Chess’ 1K, and held a 59.2% Share of Search versus Regency Chess’ <0.01%.
- Lichess was ahead of Regency Chess in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among chess sets worldwide moved from 63.6% to 59.2%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 11 months ending August 2026, Regency Chess’ estimated Share of Search among chess sets worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 1.3K to 1K.

## How did search popularity change for chess sets worldwide in August 2026?

- In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%.
- Estimated monthly branded searches for Regency Chess worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

## Month by month

| Month | Lichess estimated searches | Lichess Share of Search | Lichess rank | Regency Chess estimated searches | Regency Chess Share of Search | Regency Chess rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5M | 63.6% | 1 | 1.3K | 0.01% | 6 |
| Nov 2025 | 7.5M | 63.6% | 1 | 1.9K | 0.02% | 6 |
| Dec 2025 | 7.5M | 63.7% | 1 | 1.9K | 0.02% | 6 |
| Jan 2026 | 7.5M | 59% | 1 | 1.6K | 0.01% | 6 |
| Feb 2026 | 7.5M | 63.9% | 1 | 1.3K | 0.01% | 6 |
| Mar 2026 | 7.5M | 59.2% | 1 | 1.3K | 0.01% | 6 |
| Apr 2026 | 7.5M | 59% | 1 | 1.3K | 0.01% | 6 |
| May 2026 | 7.5M | 59% | 1 | 1K | <0.01% | 6 |
| Jun 2026 | 7.5M | 59.2% | 1 | 1K | <0.01% | 6 |
| Jul 2026 | 7.5M | 63.9% | 1 | 880 | <0.01% | 6 |
| Aug 2026 | 7.5M | 59.2% | 1 | 1K | <0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lichess’ and Regency Chess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lichess**: Measured on the search term “lichess”.
- **Regency Chess**: Measured on the search term “regency chess”.

- [Lichess profile](/demand/global-en/brands/lichess)
- [Regency Chess profile](/demand/global-en/brands/regency-chess)
- [All chess sets worldwide](/demand/global-en/categories/chess-sets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lichess or Regency Chess?

In August 2026, Lichess had more branded searches than Regency Chess among chess sets worldwide. Lichess was estimated to have 7.5M branded searches compared to Regency Chess’ 1K, and held a 59.2% Share of Search versus Regency Chess’ <0.01%.

## Cite this page

Brandwave. "Lichess vs Regency Chess: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lichess-vs-regency-chess

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lichess-vs-regency-chess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.