---
title: "Liberty Tax vs TurboTax: Which is more popular by branded search?"
description: "Which is more popular in search, Liberty Tax or TurboTax? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/liberty-tax-vs-turbotax"
publisher: "Brandwave"
---

# Liberty Tax vs TurboTax: Which is more popular by branded search?

Which is more popular in search, Liberty Tax or TurboTax? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Liberty Tax and TurboTax
- **Competitive set**: Tax preparation services
- **Market**: Global
- **Month measured**: Aug 2026
- **Liberty Tax Share of Search**: 5.8%
- **TurboTax Share of Search**: 38.9%

## Which is more popular in search, Liberty Tax or TurboTax?

- In August 2026, TurboTax had more branded searches than Liberty Tax among tax preparation services worldwide. TurboTax was estimated to have 550K branded searches compared to Liberty Tax’s 82.1K, and held a 38.9% Share of Search versus Liberty Tax’s 5.8%.
- TurboTax was ahead of Liberty Tax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liberty Tax’s estimated Share of Search among tax preparation services worldwide moved from 3.4% to 5.8%, and its estimated monthly branded searches moved from 70.4K to 82.1K.
- Across the 11 months ending August 2026, TurboTax’s estimated Share of Search among tax preparation services worldwide moved from 48.6% to 38.9%, and its estimated monthly branded searches moved from 1M to 550K.

## How did search popularity change for tax preparation services worldwide in August 2026?

- Liberty Tax’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 4.7% to 5.8% in August 2026.
- Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026.

## Month by month

| Month | Liberty Tax estimated searches | Liberty Tax Share of Search | Liberty Tax rank | TurboTax estimated searches | TurboTax Share of Search | TurboTax rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70.4K | 3.4% | 3 | 1M | 48.6% | 1 |
| Nov 2025 | 70.4K | 3.7% | 4 | 673K | 35% | 2 |
| Dec 2025 | 153K | 6.6% | 4 | 823K | 35.2% | 2 |
| Jan 2026 | 273K | 2.2% | 5 | 7.5M | 59.9% | 1 |
| Feb 2026 | 409K | 2.5% | 5 | 9.1M | 56.2% | 1 |
| Mar 2026 | 401K | 3.1% | 4 | 7.5M | 57.3% | 1 |
| Apr 2026 | 328K | 2.5% | 4 | 7.5M | 56.7% | 1 |
| May 2026 | 100K | 4.7% | 3 | 1M | 47.2% | 1 |
| Jun 2026 | 82.1K | 5.2% | 3 | 673K | 42.9% | 2 |
| Jul 2026 | 80.6K | 5.7% | 3 | 550K | 38.8% | 2 |
| Aug 2026 | 82.1K | 5.8% | 3 | 550K | 38.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Liberty Tax’s and TurboTax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Liberty Tax**: Measured on the search terms “liberty tax” and “liberty tax service”, summed into one figure.
- **TurboTax**: Measured on the search term “turbotax”.

- [Liberty Tax profile](/demand/global-en/brands/liberty-tax)
- [TurboTax profile](/demand/global-en/brands/turbotax)
- [All tax preparation services worldwide](/demand/global-en/categories/tax-preparation-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Liberty Tax or TurboTax?

In August 2026, TurboTax had more branded searches than Liberty Tax among tax preparation services worldwide. TurboTax was estimated to have 550K branded searches compared to Liberty Tax’s 82.1K, and held a 38.9% Share of Search versus Liberty Tax’s 5.8%.

## Cite this page

Brandwave. "Liberty Tax vs TurboTax: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/liberty-tax-vs-turbotax

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/liberty-tax-vs-turbotax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.