---
title: "Liberty Mutual vs State Farm: Which is more popular by branded search?"
description: "Which is more popular in search, Liberty Mutual or State Farm? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/liberty-mutual-vs-state-farm"
publisher: "Brandwave"
---

# Liberty Mutual vs State Farm: Which is more popular by branded search?

Which is more popular in search, Liberty Mutual or State Farm? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Liberty Mutual and State Farm
- **Competitive set**: Home insurance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Liberty Mutual Share of Search**: 47.2%
- **State Farm Share of Search**: 21.1%

## Which is more popular in search, Liberty Mutual or State Farm?

- In August 2026, Liberty Mutual had more branded searches than State Farm among home insurance brands worldwide. Liberty Mutual was estimated to have 673K branded searches compared to State Farm’s 301K, and held a 47.2% Share of Search versus State Farm’s 21.1%.
- Liberty Mutual was ahead of State Farm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liberty Mutual’s estimated Share of Search among home insurance brands worldwide moved from 40.6% to 47.2%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 11 months ending August 2026, State Farm’s estimated Share of Search among home insurance brands worldwide moved from 22.2% to 21.1%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for home insurance brands worldwide in August 2026?

- In August 2026, State Farm overtook Allstate to rank 2nd among home insurance brands worldwide, at 21.1%.
- In August 2026, Liberty Mutual lost estimated Share of Search among home insurance brands worldwide, from 49.5% to 47.2%.

## Month by month

| Month | Liberty Mutual estimated searches | Liberty Mutual Share of Search | Liberty Mutual rank | State Farm estimated searches | State Farm Share of Search | State Farm rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 40.6% | 1 | 301K | 22.2% | 3 |
| Nov 2025 | 450K | 40.5% | 1 | 246K | 22.2% | 3 |
| Dec 2025 | 450K | 40.6% | 1 | 246K | 22.2% | 3 |
| Jan 2026 | 550K | 40.5% | 1 | 301K | 22.2% | 3 |
| Feb 2026 | 550K | 38.9% | 1 | 246K | 17.4% | 3 |
| Mar 2026 | 550K | 40.5% | 1 | 301K | 22.2% | 3 |
| Apr 2026 | 550K | 43.2% | 1 | 301K | 23.6% | 2 |
| May 2026 | 550K | 42.3% | 1 | 301K | 23.2% | 2 |
| Jun 2026 | 673K | 49.4% | 1 | 246K | 18.1% | 3 |
| Jul 2026 | 673K | 49.5% | 1 | 246K | 18.1% | 3 |
| Aug 2026 | 673K | 47.2% | 1 | 301K | 21.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Liberty Mutual’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Liberty Mutual**: Measured on the search term “liberty mutual”.
- **State Farm**: Measured on the search term “state farm insurance”.

- [Liberty Mutual profile](/demand/global-en/brands/liberty-mutual)
- [State Farm profile](/demand/global-en/brands/state-farm)
- [All home insurance brands worldwide](/demand/global-en/categories/home-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Liberty Mutual or State Farm?

In August 2026, Liberty Mutual had more branded searches than State Farm among home insurance brands worldwide. Liberty Mutual was estimated to have 673K branded searches compared to State Farm’s 301K, and held a 47.2% Share of Search versus State Farm’s 21.1%.

## Cite this page

Brandwave. "Liberty Mutual vs State Farm: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/liberty-mutual-vs-state-farm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/liberty-mutual-vs-state-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.