---
title: "LG vs Whirlpool: Which is more popular by branded search?"
description: "Which is more popular in search, LG or Whirlpool? Compare estimated monthly branded-search demand and Share of Search inside the Laundry appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lg-vs-whirlpool"
publisher: "Brandwave"
---

# LG vs Whirlpool: Which is more popular by branded search?

Which is more popular in search, LG or Whirlpool? Compare estimated monthly branded-search demand and Share of Search inside the Laundry appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LG and Whirlpool
- **Competitive set**: Laundry appliance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **LG Share of Search**: 19%
- **Whirlpool Share of Search**: 39.9%

## Which is more popular in search, LG or Whirlpool?

- In August 2026, Whirlpool had more branded searches than LG among laundry appliance brands worldwide. Whirlpool was estimated to have 1.1M branded searches compared to LG’s 513K, and held a 39.9% Share of Search versus LG’s 19%.
- Whirlpool was ahead of LG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among laundry appliance brands worldwide moved from 17.1% to 19%, and its estimated monthly branded searches moved from 522K to 513K.
- Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among laundry appliance brands worldwide moved from 42.2% to 39.9%, and its estimated monthly branded searches moved from 1.3M to 1.1M.

## How did search popularity change for laundry appliance brands worldwide in August 2026?

- In August 2026, LG overtook Haier to rank 2nd among laundry appliance brands worldwide, at 19%.
- In August 2026, Whirlpool lost estimated Share of Search among laundry appliance brands worldwide, from 44.6% to 39.9%.

## Month by month

| Month | LG estimated searches | LG Share of Search | LG rank | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 522K | 17.1% | 3 | 1.3M | 42.2% | 1 |
| Nov 2025 | 445K | 15.6% | 3 | 1.3M | 43.8% | 1 |
| Dec 2025 | 440K | 15.8% | 3 | 1.1M | 39.9% | 1 |
| Jan 2026 | 522K | 17.6% | 3 | 1.3M | 43.5% | 1 |
| Feb 2026 | 513K | 20.1% | 2 | 1M | 40.9% | 1 |
| Mar 2026 | 613K | 21.9% | 2 | 1.1M | 38.4% | 1 |
| Apr 2026 | 431K | 15.1% | 3 | 1.2M | 43.4% | 1 |
| May 2026 | 431K | 15.3% | 3 | 1.2M | 42.7% | 1 |
| Jun 2026 | 431K | 15.3% | 3 | 1.2M | 42.8% | 1 |
| Jul 2026 | 431K | 15.5% | 3 | 1.2M | 44.6% | 1 |
| Aug 2026 | 513K | 19% | 2 | 1.1M | 39.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LG’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Whirlpool**: Measured on the search terms “washing machine whirlpool”, “whirlpool”, “whirlpool com”, “whirlpool washer” and “whirlpool washing machine”, summed into one figure.

- [LG profile](/demand/global-en/brands/lg)
- [Whirlpool profile](/demand/global-en/brands/whirlpool)
- [All laundry appliance brands worldwide](/demand/global-en/categories/laundry-appliance-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LG or Whirlpool?

In August 2026, Whirlpool had more branded searches than LG among laundry appliance brands worldwide. Whirlpool was estimated to have 1.1M branded searches compared to LG’s 513K, and held a 39.9% Share of Search versus LG’s 19%.

## Cite this page

Brandwave. "LG vs Whirlpool: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lg-vs-whirlpool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lg-vs-whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.