--- title: "LG vs Toshiba: Which is searched more?" description: "Is LG or Toshiba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lg-vs-toshiba" publisher: "Brandwave" --- # LG vs Toshiba: Which is searched more? Is LG or Toshiba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LG and Toshiba - **Competitive set**: Microwave brands - **Market**: Global - **Month measured**: Sep 2026 - **LG Share of Search**: 20.9% - **Toshiba Share of Search**: 0.98% ## Is LG or Toshiba more popular in search? - In September 2026, LG had more branded searches than Toshiba among microwave brands worldwide. LG had about 386,000 branded searches, while Toshiba had 18,100. LG made up 20.9% of all microwave brand searches we track, and Toshiba accounted for 0.98%. - LG was ahead of Toshiba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LG’s share of searches among microwave brands worldwide moved from 23.5% to 20.9%, and its estimated monthly branded searches moved from 472K to 386K. - Across the 12 months ending September 2026, Toshiba’s share of searches among microwave brands worldwide moved from 1.1% to 0.98%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top microwave brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toshiba appeared in all five answers. LG was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Toshiba was listed before LG in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toshiba | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Panasonic | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GE Appliances | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | LG | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Breville | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sharp | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about microwave brands - Asked ChatGPT "Which microwave brand should I buy?": 1. Panasonic, 2. Toshiba, 3. Sharp, 4. Breville - Asked ChatGPT "What are the best microwave brands?": 1. Panasonic, 2. Toshiba, 3. LG, 4. GE Appliances, 5. Sharp - Asked ChatGPT "What's the best microwave brand for everyday cooking?": 1. Panasonic, 2. Toshiba, 3. GE Appliances, 4. Breville - Searched Google, AI Overview "microwave brands": 1. Toshiba, 2. LG, 3. GE Appliances, 4. Panasonic, 5. Sharp - Searched Google, AI Overview "best microwave": 1. Toshiba, 2. Breville, 3. Panasonic Not named in any answer: Samsung and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for microwave brands worldwide in September 2026? - In September 2026, LG lost share of searches among microwave brands worldwide, from 24.1% to 20.9%. - In September 2026, Toshiba fell from 7th to 8th among microwave brands worldwide. ## Month by month | Month | LG estimated searches | LG Share of Search | LG rank | Toshiba estimated searches | Toshiba Share of Search | Toshiba rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 472K | 23.5% | 2 | 22.2K | 1.1% | 8 | | Nov 2025 | 395K | 19.1% | 2 | 27.1K | 1.3% | 8 | | Dec 2025 | 390K | 19.6% | 2 | 27.1K | 1.4% | 7 | | Jan 2026 | 472K | 23.5% | 2 | 27.1K | 1.4% | 7 | | Feb 2026 | 472K | 22.2% | 2 | 22.2K | 1% | 8 | | Mar 2026 | 572K | 26.5% | 2 | 22.2K | 1% | 8 | | Apr 2026 | 390K | 18.1% | 2 | 18.1K | 0.84% | 8 | | May 2026 | 390K | 18.6% | 2 | 18.1K | 0.86% | 8 | | Jun 2026 | 390K | 20.7% | 2 | 18.1K | 0.96% | 8 | | Jul 2026 | 390K | 20.9% | 2 | 22.2K | 1.2% | 7 | | Aug 2026 | 472K | 24.1% | 2 | 22.2K | 1.1% | 7 | | Sep 2026 | 386K | 20.9% | 2 | 18.1K | 0.98% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using LG’s and Toshiba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LG**: Measured on the search terms “lg com” and “lg washing machine”, summed into one figure. - **Toshiba**: Measured on the search term “toshiba microwave”. - [LG profile](/demand/global-en/brands/lg) - [Toshiba profile](/demand/global-en/brands/toshiba) - [All microwave brands worldwide](/demand/global-en/categories/microwave-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LG or Toshiba more popular in search? In September 2026, LG had more branded searches than Toshiba among microwave brands worldwide. LG had about 386,000 branded searches, while Toshiba had 18,100. LG made up 20.9% of all microwave brand searches we track, and Toshiba accounted for 0.98%. ## Cite this page Brandwave. "LG vs Toshiba: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lg-vs-toshiba This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lg-vs-toshiba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.