--- title: "Lexar vs Sony: Which is searched more?" description: "Is Lexar or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Memory card brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lexar-vs-sony" publisher: "Brandwave" --- # Lexar vs Sony: Which is searched more? Is Lexar or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Memory card brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lexar and Sony - **Competitive set**: Memory card brands - **Market**: Global - **Month measured**: Sep 2026 - **Lexar Share of Search**: 0.15% - **Sony Share of Search**: 0.96% ## Is Lexar or Sony more popular in search? - In September 2026, Sony had more branded searches than Lexar among memory card brands worldwide. Sony had about 6,500 branded searches, while Lexar had 1,000. Sony made up 0.96% of all memory card brand searches we track, and Lexar accounted for 0.15%. - Sony was ahead of Lexar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lexar’s share of searches among memory card brands worldwide held steady at 0.15%, and its estimated monthly branded searches moved from 720 to 1K. - Across the 12 months ending September 2026, Sony’s share of searches among memory card brands worldwide moved from 1.5% to 0.96%, and its estimated monthly branded searches moved from 7.3K to 6.5K. ## Top memory card brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lexar and Sony were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lexar was listed before Sony in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SanDisk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lexar | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Kingston | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ProGrade | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | AngelBird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about memory card brands - Asked ChatGPT "Which memory card brand should I buy?": 1. Samsung, 2. SanDisk, 3. Kingston - Asked ChatGPT "What are the best memory card brands?": 1. SanDisk, 2. Samsung, 3. Lexar, 4. Kingston, 5. Sony - Asked ChatGPT "What's the best memory card brand for a camera?": 1. SanDisk, 2. Lexar, 3. Sony, 4. Samsung - Searched Google, AI Overview "memory card for camera": 1. SanDisk, 2. Lexar, 3. Sony - Searched Google, AI Overview "fast sd card": 1. ProGrade, 2. Kingston, 3. Sony, 4. Lexar, 5. SanDisk Not named in any answer: AngelBird. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for memory card brands worldwide in September 2026? - Estimated monthly branded searches for Lexar worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026. - Estimated monthly branded searches for Sony worldwide fell 11% over 12 measured months, from 7.3K to 6.5K in September 2026. ## Month by month | Month | Lexar estimated searches | Lexar Share of Search | Lexar rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.15% | 5 | 7.3K | 1.5% | 4 | | Nov 2025 | 1K | 0.17% | 5 | 7.3K | 1.2% | 4 | | Dec 2025 | 880 | 0.17% | 5 | 7.3K | 1.4% | 4 | | Jan 2026 | 880 | 0.11% | 5 | 7.3K | 0.91% | 4 | | Feb 2026 | 880 | 0.12% | 5 | 7.3K | 1% | 4 | | Mar 2026 | 720 | 0.12% | 5 | 11K | 1.8% | 3 | | Apr 2026 | 880 | 0.13% | 5 | 16.5K | 2.4% | 3 | | May 2026 | 880 | 0.09% | 5 | 7.3K | 0.77% | 4 | | Jun 2026 | 720 | 0.09% | 5 | 6.5K | 0.81% | 4 | | Jul 2026 | 720 | 0.09% | 5 | 6.5K | 0.79% | 4 | | Aug 2026 | 1K | 0.12% | 5 | 7.3K | 0.89% | 4 | | Sep 2026 | 1K | 0.15% | 5 | 6.5K | 0.96% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lexar’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lexar**: Measured on the search term “lexar card”. - **Sony**: Measured on the search terms “sony memory card” and “sony sd card”, summed into one figure. - [Lexar profile](/demand/global-en/brands/lexar) - [Sony profile](/demand/global-en/brands/sony) - [All memory card brands worldwide](/demand/global-en/categories/memory-card-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lexar or Sony more popular in search? In September 2026, Sony had more branded searches than Lexar among memory card brands worldwide. Sony had about 6,500 branded searches, while Lexar had 1,000. Sony made up 0.96% of all memory card brand searches we track, and Lexar accounted for 0.15%. ## Cite this page Brandwave. "Lexar vs Sony: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lexar-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lexar-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.