--- title: "Levi's vs Uniqlo: Which is searched more?" description: "Is Levi's or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/levis-vs-uniqlo" publisher: "Brandwave" --- # Levi's vs Uniqlo: Which is searched more? Is Levi's or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Levi's and Uniqlo - **Competitive set**: Cargo pants brands - **Market**: Global - **Month measured**: Sep 2026 - **Levi's Share of Search**: 4.8% - **Uniqlo Share of Search**: 79.2% ## Is Levi's or Uniqlo more popular in search? - In September 2026, Uniqlo had more branded searches than Levi's among cargo pants brands worldwide. Uniqlo had about 13.6 million branded searches, while Levi's had 823,000. Uniqlo made up 79.2% of all cargo pants brand searches we track, and Levi's accounted for 4.8%. - Uniqlo was ahead of Levi's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Levi's’ share of searches among cargo pants brands worldwide moved from 4.9% to 4.8%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Uniqlo’s share of searches among cargo pants brands worldwide moved from 81% to 79.2%, and its estimated monthly branded searches moved from 16.6M to 13.6M. ## Top cargo pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Uniqlo was mentioned in two out of three: in two of the three ChatGPT answers. Levi's was mentioned in one out of three: in one of the three ChatGPT answers. Uniqlo was listed before Levi's in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Carhartt | 1st | 3 of 3 | 3 of 3 | | Dickies | 2nd | 3 of 3 | 3 of 3 | | Uniqlo | 3rd | 2 of 3 | 2 of 3 | | Abercrombie & Fitch | 3rd | 2 of 3 | 2 of 3 | | Wrangler | 5th | 2 of 3 | 2 of 3 | | Levi's | 6th | 1 of 3 | 1 of 3 | | 5.11 Tactical | 6th | 2 of 3 | 2 of 3 | | Lee | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about cargo pants brands - Asked ChatGPT "Which cargo pants brand should I buy?": 1. Dickies, 2. Carhartt, 3. Abercrombie & Fitch, 4. Levi's, 5. Wrangler - Asked ChatGPT "What are the best cargo pants brands?": 1. Carhartt, 2. Dickies, 3. Uniqlo, 4. Abercrombie & Fitch, 5. 5.11 Tactical - Asked ChatGPT "What's the best cargo pants brand for everyday wear?": 1. Carhartt, 2. Dickies, 3. Wrangler, 4. Uniqlo, 5. 5.11 Tactical Not named in any answer: Lee. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cargo pants brands worldwide in September 2026? - In September 2026, Uniqlo gained share of searches among cargo pants brands worldwide, from 77% to 79.2%. - Estimated monthly branded searches for Levi's worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Month by month | Month | Levi's estimated searches | Levi's Share of Search | Levi's rank | Uniqlo estimated searches | Uniqlo Share of Search | Uniqlo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 4.9% | 3 | 16.6M | 81% | 1 | | Nov 2025 | 1.2M | 4.9% | 3 | 20.4M | 81.5% | 1 | | Dec 2025 | 1M | 4.8% | 3 | 16.6M | 79% | 1 | | Jan 2026 | 1M | 4.9% | 3 | 16.6M | 81% | 1 | | Feb 2026 | 823K | 5.7% | 3 | 11.1M | 77.5% | 1 | | Mar 2026 | 1M | 5.7% | 3 | 13.6M | 77.8% | 1 | | Apr 2026 | 823K | 4.9% | 3 | 13.6M | 81% | 1 | | May 2026 | 823K | 4.8% | 3 | 13.6M | 79% | 1 | | Jun 2026 | 823K | 5.8% | 3 | 11.1M | 78% | 1 | | Jul 2026 | 823K | 5.6% | 3 | 11.1M | 75.9% | 1 | | Aug 2026 | 823K | 4.7% | 3 | 13.6M | 77% | 1 | | Sep 2026 | 823K | 4.8% | 3 | 13.6M | 79.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Levi's’ and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Levi's**: Measured on the search term “levi's”. - **Uniqlo**: Measured on the search term “uniqlo”. - [Levi's profile](/demand/global-en/brands/levis) - [Uniqlo profile](/demand/global-en/brands/uniqlo) - [All cargo pants brands worldwide](/demand/global-en/categories/cargo-pants-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Levi's or Uniqlo more popular in search? In September 2026, Uniqlo had more branded searches than Levi's among cargo pants brands worldwide. Uniqlo had about 13.6 million branded searches, while Levi's had 823,000. Uniqlo made up 79.2% of all cargo pants brand searches we track, and Levi's accounted for 4.8%. ## Cite this page Brandwave. "Levi's vs Uniqlo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/levis-vs-uniqlo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/levis-vs-uniqlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.