---
title: "Levi's vs Madewell: Which is searched more?"
description: "Is Levi's or Madewell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/levis-vs-madewell"
publisher: "Brandwave"
---

# Levi's vs Madewell: Which is searched more?

Is Levi's or Madewell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Levi's and Madewell
- **Competitive set**: Denim brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Levi's Share of Search**: 34.6%
- **Madewell Share of Search**: 34.6%

## Is Levi's or Madewell more popular in search?

- In September 2026, Levi's and Madewell were level in searches among denim brands worldwide, with an estimated 823K branded searches each, at 34.6% of the total each.
- Levi's was ahead of Madewell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Levi's’ share of searches among denim brands worldwide moved from 38.8% to 34.6%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Madewell’s share of searches among denim brands worldwide moved from 31.9% to 34.6%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for denim brands worldwide in September 2026?

- In September 2026, Levi's lost share of searches among denim brands worldwide, from 35.3% to 34.6%.
- In September 2026, Madewell lost share of searches among denim brands worldwide, from 35.3% to 34.6%.

## Month by month

| Month | Levi's estimated searches | Levi's Share of Search | Levi's rank | Madewell estimated searches | Madewell Share of Search | Madewell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 38.8% | 1 | 823K | 31.9% | 2 |
| Nov 2025 | 1.2M | 37.3% | 1 | 1.2M | 37.3% | 2 |
| Dec 2025 | 1M | 35.9% | 1 | 1M | 35.9% | 2 |
| Jan 2026 | 1M | 41.8% | 1 | 673K | 28.1% | 2 |
| Feb 2026 | 823K | 41.9% | 1 | 550K | 28% | 2 |
| Mar 2026 | 1M | 39.3% | 1 | 823K | 32.3% | 2 |
| Apr 2026 | 823K | 35.3% | 1 | 823K | 35.3% | 2 |
| May 2026 | 823K | 34.8% | 1 | 823K | 34.8% | 2 |
| Jun 2026 | 823K | 39% | 1 | 673K | 31.9% | 2 |
| Jul 2026 | 823K | 38.8% | 1 | 673K | 31.7% | 2 |
| Aug 2026 | 823K | 35.3% | 1 | 823K | 35.3% | 2 |
| Sep 2026 | 823K | 34.6% | 1 | 823K | 34.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Levi's’ and Madewell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Levi's**: Measured on the search term “levi's”.
- **Madewell**: Measured on the search term “madewell”.

- [Levi's profile](/demand/global-en/brands/levis)
- [Madewell profile](/demand/global-en/brands/madewell)
- [All denim brands worldwide](/demand/global-en/categories/denim-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Levi's or Madewell more popular in search?

In September 2026, Levi's and Madewell were level in searches among denim brands worldwide, with an estimated 823K branded searches each, at 34.6% of the total each.

## Cite this page

Brandwave. "Levi's vs Madewell: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/levis-vs-madewell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/levis-vs-madewell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.