---
title: "Lever vs SmartRecruiters: Which is more popular by branded search?"
description: "Which is more popular in search, Lever or SmartRecruiters? Compare estimated monthly branded-search demand and Share of Search inside the Employee referral platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lever-vs-smartrecruiters"
publisher: "Brandwave"
---

# Lever vs SmartRecruiters: Which is more popular by branded search?

Which is more popular in search, Lever or SmartRecruiters? Compare estimated monthly branded-search demand and Share of Search inside the Employee referral platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lever and SmartRecruiters
- **Competitive set**: Employee referral platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Lever Share of Search**: 1.9%
- **SmartRecruiters Share of Search**: 31.4%

## Which is more popular in search, Lever or SmartRecruiters?

- In August 2026, SmartRecruiters had more branded searches than Lever among employee referral platforms worldwide. SmartRecruiters was estimated to have 40.5K branded searches compared to Lever’s 2.5K, and held a 31.4% Share of Search versus Lever’s 1.9%.
- SmartRecruiters was ahead of Lever in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lever’s estimated Share of Search among employee referral platforms worldwide moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 4K to 2.5K.
- Across the 11 months ending August 2026, SmartRecruiters’ estimated Share of Search among employee referral platforms worldwide moved from 36.5% to 31.4%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

## How did search popularity change for employee referral platforms worldwide in August 2026?

- Estimated monthly branded searches for Lever worldwide fell 37.6% over 11 measured months, from 4K to 2.5K in August 2026.
- Estimated monthly branded searches for SmartRecruiters worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

## Month by month

| Month | Lever estimated searches | Lever Share of Search | Lever rank | SmartRecruiters estimated searches | SmartRecruiters Share of Search | SmartRecruiters rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4K | 2.4% | 5 | 60.5K | 36.5% | 2 |
| Nov 2025 | 3.4K | 2.3% | 5 | 49.5K | 33.5% | 2 |
| Dec 2025 | 3.1K | 2.5% | 5 | 40.5K | 33.1% | 2 |
| Jan 2026 | 4.7K | 3.1% | 5 | 49.5K | 32.3% | 2 |
| Feb 2026 | 3.9K | 2.5% | 5 | 49.5K | 32.1% | 2 |
| Mar 2026 | 4K | 2.3% | 5 | 49.5K | 29.2% | 2 |
| Apr 2026 | 4.3K | 2.8% | 5 | 49.5K | 32.1% | 2 |
| May 2026 | 3.1K | 2% | 5 | 49.5K | 32.3% | 2 |
| Jun 2026 | 2.8K | 1.8% | 5 | 49.5K | 32.8% | 2 |
| Jul 2026 | 2.8K | 2.1% | 5 | 40.5K | 30.9% | 2 |
| Aug 2026 | 2.5K | 1.9% | 5 | 40.5K | 31.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lever’s and SmartRecruiters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lever**: Measured on the search terms “lever ats”, “lever co” and “lever recruiting”, summed into one figure.
- **SmartRecruiters**: Measured on the search term “smartrecruiters”.

- [Lever profile](/demand/global-en/brands/lever)
- [SmartRecruiters profile](/demand/global-en/brands/smartrecruiters)
- [All employee referral platforms worldwide](/demand/global-en/categories/employee-referral-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lever or SmartRecruiters?

In August 2026, SmartRecruiters had more branded searches than Lever among employee referral platforms worldwide. SmartRecruiters was estimated to have 40.5K branded searches compared to Lever’s 2.5K, and held a 31.4% Share of Search versus Lever’s 1.9%.

## Cite this page

Brandwave. "Lever vs SmartRecruiters: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lever-vs-smartrecruiters

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lever-vs-smartrecruiters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.