--- title: "Leuchtturm1917 vs Strathmore: Which is more popular?" description: "Is Leuchtturm1917 or Strathmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sketchbook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/leuchtturm1917-vs-strathmore" publisher: "Brandwave" --- # Leuchtturm1917 vs Strathmore: Which is more popular? Is Leuchtturm1917 or Strathmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sketchbook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leuchtturm1917 and Strathmore - **Competitive set**: Sketchbook brands - **Market**: Global - **Month measured**: Oct 2026 - **Leuchtturm1917 Share of Search**: 7.8% - **Strathmore Share of Search**: 14.2% ## Is Leuchtturm1917 or Strathmore more popular in search? - In October 2026, Strathmore had more branded searches than Leuchtturm1917 among sketchbook brands worldwide. Strathmore had about 2,900 branded searches, while Leuchtturm1917 had 1,600. Strathmore made up 14.2% of all sketchbook brand searches we track, and Leuchtturm1917 accounted for 7.8%. - Strathmore was ahead of Leuchtturm1917 in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide moved from 4.8% to 7.8%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending October 2026, Strathmore’s share of searches among sketchbook brands worldwide moved from 10.9% to 14.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top sketchbook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Strathmore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Leuchtturm1917 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stillman & Birn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strathmore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Canson | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Moleskine | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pentalic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Leuchtturm1917 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hahnemühle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sketchbook brands - Asked ChatGPT "What's the best sketchbook for drawing?": 1. Stillman & Birn, 2. Canson, 3. Strathmore, 4. Moleskine - Asked ChatGPT "Which sketchbook brand is best for mixed media?": 1. Strathmore, 2. Canson, 3. Stillman & Birn - Asked ChatGPT "What sketchbook should I buy for watercolour?": 1. Strathmore, 2. Stillman & Birn, 3. Pentalic - Searched Google, AI Overview "sketchbook for drawing": 1. Canson, 2. Moleskine, 3. Stillman & Birn - Searched Google, AI Overview "best sketchbook": 1. Stillman & Birn, 2. Moleskine, 3. Strathmore, 4. Canson Not named in any answer: Leuchtturm1917 and Hahnemühle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for sketchbook brands worldwide in October 2026? - In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches. - Estimated monthly branded searches for Strathmore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026. ## How has branded search for Leuchtturm1917 and Strathmore changed worldwide over the last 12 months? | Month | Leuchtturm1917 estimated searches | Leuchtturm1917 Share of Search | Leuchtturm1917 rank | Strathmore estimated searches | Strathmore Share of Search | Strathmore rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 4.8% | 5 | 3.6K | 10.9% | 3 | | Dec 2025 | 1.9K | 7.2% | 4 | 4.4K | 16.7% | 3 | | Jan 2026 | 1.9K | 6.5% | 5 | 4.4K | 15.1% | 3 | | Feb 2026 | 2.4K | 9.6% | 4 | 2.9K | 11.6% | 3 | | Mar 2026 | 1.6K | 7% | 5 | 2.9K | 12.8% | 3 | | Apr 2026 | 1.3K | 5.8% | 6 | 2.9K | 12.9% | 3 | | May 2026 | 1.3K | 6.2% | 6 | 3.6K | 17.2% | 3 | | Jun 2026 | 1.6K | 6.5% | 6 | 6.6K | 27% | 2 | | Jul 2026 | 1.6K | 6.7% | 6 | 4.4K | 18.5% | 3 | | Aug 2026 | 1.9K | 6.8% | 6 | 5.4K | 19.2% | 3 | | Sep 2026 | 1.6K | 6.5% | 6 | 3.6K | 14.6% | 3 | | Oct 2026 | 1.6K | 7.8% | 5 | 2.9K | 14.2% | 3 | ## How are Leuchtturm1917’s and Strathmore’s branded searches counted? Brandwave collects information about searches that people make online using Leuchtturm1917’s and Strathmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leuchtturm1917**: Measured on the search term “leuchtturm sketchbook”. - **Strathmore**: Measured on the search term “strathmore sketchbook”. - [Leuchtturm1917 profile](/demand/global-en/brands/leuchtturm1917) - [Strathmore profile](/demand/global-en/brands/strathmore) - [All sketchbook brands worldwide](/demand/global-en/categories/sketchbook-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leuchtturm1917 or Strathmore more popular in search? In October 2026, Strathmore had more branded searches than Leuchtturm1917 among sketchbook brands worldwide. Strathmore had about 2,900 branded searches, while Leuchtturm1917 had 1,600. Strathmore made up 14.2% of all sketchbook brand searches we track, and Leuchtturm1917 accounted for 7.8%. ## Cite this page Brandwave. "Leuchtturm1917 vs Strathmore: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/leuchtturm1917-vs-strathmore This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leuchtturm1917-vs-strathmore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.