---
title: "Leuchtturm1917 vs Oxford: Which is more popular by branded search?"
description: "Which is more popular in search, Leuchtturm1917 or Oxford? Compare estimated monthly branded-search demand and Share of Search inside the Notebooks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/leuchtturm1917-vs-oxford"
publisher: "Brandwave"
---

# Leuchtturm1917 vs Oxford: Which is more popular by branded search?

Which is more popular in search, Leuchtturm1917 or Oxford? Compare estimated monthly branded-search demand and Share of Search inside the Notebooks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Leuchtturm1917 and Oxford
- **Competitive set**: Notebooks
- **Market**: Global
- **Month measured**: Aug 2026
- **Leuchtturm1917 Share of Search**: 27%
- **Oxford Share of Search**: 2%

## Which is more popular in search, Leuchtturm1917 or Oxford?

- In August 2026, Leuchtturm1917 had more branded searches than Oxford among notebooks worldwide. Leuchtturm1917 was estimated to have 110K branded searches compared to Oxford’s 8.1K, and held a 27% Share of Search versus Oxford’s 2%.
- Leuchtturm1917 was ahead of Oxford in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leuchtturm1917’s estimated Share of Search among notebooks worldwide moved from 23.7% to 27%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide moved from 1.2% to 2%, and its estimated monthly branded searches moved from 4.4K to 8.1K.

## How did search popularity change for notebooks worldwide in August 2026?

- Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.92% to 2% in August 2026.
- Estimated monthly branded searches for Leuchtturm1917 worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

## Month by month

| Month | Leuchtturm1917 estimated searches | Leuchtturm1917 Share of Search | Leuchtturm1917 rank | Oxford estimated searches | Oxford Share of Search | Oxford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 23.7% | 2 | 4.4K | 1.2% | 5 |
| Nov 2025 | 110K | 24.6% | 2 | 3.6K | 0.81% | 6 |
| Dec 2025 | 165K | 29.7% | 2 | 2.9K | 0.52% | 6 |
| Jan 2026 | 165K | 32.8% | 2 | 4.4K | 0.87% | 6 |
| Feb 2026 | 90.5K | 26.5% | 2 | 3.6K | 1.1% | 6 |
| Mar 2026 | 74K | 22.4% | 2 | 3.6K | 1.1% | 6 |
| Apr 2026 | 74K | 23.6% | 2 | 2.9K | 0.92% | 6 |
| May 2026 | 74K | 23.6% | 2 | 2.9K | 0.92% | 6 |
| Jun 2026 | 74K | 23.6% | 2 | 2.9K | 0.93% | 6 |
| Jul 2026 | 90.5K | 27.1% | 2 | 6.6K | 2% | 5 |
| Aug 2026 | 110K | 27% | 2 | 8.1K | 2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Leuchtturm1917’s and Oxford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Leuchtturm1917**: Measured on the search term “leuchtturm1917”.
- **Oxford**: Measured on the search term “oxford notebooks”.

- [Leuchtturm1917 profile](/demand/global-en/brands/leuchtturm1917)
- [Oxford profile](/demand/global-en/brands/oxford)
- [All notebooks worldwide](/demand/global-en/categories/notebooks): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Leuchtturm1917 or Oxford?

In August 2026, Leuchtturm1917 had more branded searches than Oxford among notebooks worldwide. Leuchtturm1917 was estimated to have 110K branded searches compared to Oxford’s 8.1K, and held a 27% Share of Search versus Oxford’s 2%.

## Cite this page

Brandwave. "Leuchtturm1917 vs Oxford: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/leuchtturm1917-vs-oxford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leuchtturm1917-vs-oxford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.