--- title: "Leuchtturm1917 vs Muji: Which is searched more?" description: "Is Leuchtturm1917 or Muji more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/leuchtturm1917-vs-muji" publisher: "Brandwave" --- # Leuchtturm1917 vs Muji: Which is searched more? Is Leuchtturm1917 or Muji more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leuchtturm1917 and Muji - **Competitive set**: Pen and stationery brands - **Market**: Global - **Month measured**: Sep 2026 - **Leuchtturm1917 Share of Search**: 5.1% - **Muji Share of Search**: 5.1% ## Is Leuchtturm1917 or Muji more popular in search? - In September 2026, Leuchtturm1917 and Muji were level in searches among pen and stationery brands worldwide, with an estimated 90.5K versus 90.7K branded searches, at 5.1% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Muji took it in March 2026, Leuchtturm1917 took it in July 2026, Muji took it in August 2026. - Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among pen and stationery brands worldwide moved from 5.5% to 5.1%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Muji’s share of searches among pen and stationery brands worldwide moved from 4.5% to 5.1%, and its estimated monthly branded searches moved from 74.2K to 90.7K. ## Top pen and stationery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Muji was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Leuchtturm1917 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Muji was listed before Leuchtturm1917 in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | uni-ball | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zebra | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pentel | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Parker | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Rhodia | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Muji | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Lamy | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Leuchtturm1917 | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | BIC | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Staedtler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen and stationery brands - Asked ChatGPT "Which pen or stationery brand should I buy?": 1. Pilot, 2. uni-ball, 3. Parker, 4. Zebra, 5. Moleskine - Asked ChatGPT "What are the best pen and stationery brands?": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. Lamy, 6. Parker, 7. Leuchtturm1917, 8. Rhodia, 9. Muji - Asked ChatGPT "What's the best pen or stationery brand for everyday writing?": 1. uni-ball, 2. Pentel, 3. Pilot, 4. Zebra, 5. Muji, 6. Leuchtturm1917, 7. Rhodia - Searched Google, AI Overview "pen brands": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. BIC, 6. Parker, 7. Lamy - Searched Google, AI Overview "stationery brands": 1. Moleskine, 2. Rhodia, 3. Muji, 4. Pilot, 5. Pentel Not named in any answer: Sharpie and Staedtler. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pen and stationery brands worldwide in September 2026? - In September 2026, Muji lost share of searches among pen and stationery brands worldwide, from 6.2% to 5.1%. - In September 2026, Leuchtturm1917 lost share of searches among pen and stationery brands worldwide, from 6.1% to 5.1%. ## Month by month | Month | Leuchtturm1917 estimated searches | Leuchtturm1917 Share of Search | Leuchtturm1917 rank | Muji estimated searches | Muji Share of Search | Muji rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 5.5% | 6 | 74.2K | 4.5% | 8 | | Nov 2025 | 110K | 6.4% | 6 | 104K | 6.1% | 7 | | Dec 2025 | 165K | 8.7% | 4 | 107K | 5.6% | 7 | | Jan 2026 | 165K | 9.1% | 4 | 99.7K | 5.5% | 7 | | Feb 2026 | 90.5K | 6.1% | 6 | 74.2K | 5% | 7 | | Mar 2026 | 74K | 4.5% | 7 | 93.4K | 5.7% | 6 | | Apr 2026 | 74K | 4.9% | 7 | 76.4K | 5.1% | 6 | | May 2026 | 74K | 5.2% | 7 | 76.4K | 5.3% | 6 | | Jun 2026 | 74K | 5.3% | 7 | 76.4K | 5.4% | 6 | | Jul 2026 | 90.5K | 5.9% | 6 | 82.4K | 5.4% | 7 | | Aug 2026 | 110K | 6.1% | 7 | 111K | 6.2% | 6 | | Sep 2026 | 90.5K | 5.1% | 7 | 90.7K | 5.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Leuchtturm1917’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leuchtturm1917**: Measured on the search term “leuchtturm1917”. - **Muji**: Measured on the search terms “muji notebook”, “muji pen” and “muji stationery”, summed into one figure. - [Leuchtturm1917 profile](/demand/global-en/brands/leuchtturm1917) - [Muji profile](/demand/global-en/brands/muji) - [All pen and stationery brands worldwide](/demand/global-en/categories/pen-and-stationery-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leuchtturm1917 or Muji more popular in search? In September 2026, Leuchtturm1917 and Muji were level in searches among pen and stationery brands worldwide, with an estimated 90.5K versus 90.7K branded searches, at 5.1% of the total each. ## Cite this page Brandwave. "Leuchtturm1917 vs Muji: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/leuchtturm1917-vs-muji This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leuchtturm1917-vs-muji. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.