---
title: "LesserEvil vs Popchips: Which is more popular by branded search?"
description: "Which is more popular in search, LesserEvil or Popchips? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lesserevil-vs-popchips"
publisher: "Brandwave"
---

# LesserEvil vs Popchips: Which is more popular by branded search?

Which is more popular in search, LesserEvil or Popchips? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LesserEvil and Popchips
- **Competitive set**: Challenger savory snack brands
- **Market**: Global
- **Month measured**: Aug 2026
- **LesserEvil Share of Search**: 24.6%
- **Popchips Share of Search**: 21.7%

## Which is more popular in search, LesserEvil or Popchips?

- In August 2026, LesserEvil had more branded searches than Popchips among challenger savory snack brands worldwide. LesserEvil was estimated to have 87.7K branded searches compared to Popchips’ 77.4K, and held a 24.6% Share of Search versus Popchips’ 21.7%.
- LesserEvil was ahead of Popchips in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands worldwide moved from 23.8% to 24.6%, and its estimated monthly branded searches moved from 69.2K to 87.7K.
- Across the 11 months ending August 2026, Popchips’ estimated Share of Search among challenger savory snack brands worldwide moved from 23.4% to 21.7%, and its estimated monthly branded searches moved from 68K to 77.4K.

## How did search popularity change for challenger savory snack brands worldwide in August 2026?

- In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%.
- In August 2026, LesserEvil lost estimated Share of Search among challenger savory snack brands worldwide, from 25.3% to 24.6%.

## Month by month

| Month | LesserEvil estimated searches | LesserEvil Share of Search | LesserEvil rank | Popchips estimated searches | Popchips Share of Search | Popchips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 69.2K | 23.8% | 2 | 68K | 23.4% | 3 |
| Nov 2025 | 69.2K | 28.3% | 1 | 55.6K | 22.7% | 3 |
| Dec 2025 | 56.2K | 24.2% | 2 | 55.6K | 24% | 3 |
| Jan 2026 | 86.7K | 24.1% | 2 | 72.3K | 20.1% | 3 |
| Feb 2026 | 84.8K | 26.5% | 2 | 63.4K | 19.8% | 3 |
| Mar 2026 | 88.1K | 26.3% | 2 | 63.6K | 18.9% | 3 |
| Apr 2026 | 86K | 26.2% | 2 | 63.5K | 19.3% | 3 |
| May 2026 | 85.9K | 25.4% | 2 | 63.8K | 18.8% | 3 |
| Jun 2026 | 101K | 29% | 1 | 64.5K | 18.6% | 4 |
| Jul 2026 | 85.7K | 25.3% | 2 | 63.5K | 18.7% | 4 |
| Aug 2026 | 87.7K | 24.6% | 2 | 77.4K | 21.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LesserEvil’s and Popchips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LesserEvil**: Measured on the search terms “lesser evil popcorn”, “lesser evil puffs”, “lesser evil snacks”, “lesserevil” and “lesserevil popcorn”, summed into one figure.
- **Popchips**: Measured on the search terms “pop chips”, “popchips”, “popchips potato chips” and “popchips snacks”, summed into one figure.

- [LesserEvil profile](/demand/global-en/brands/lesserevil)
- [Popchips profile](/demand/global-en/brands/popchips)
- [All challenger savory snack brands worldwide](/demand/global-en/categories/savory-snack-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LesserEvil or Popchips?

In August 2026, LesserEvil had more branded searches than Popchips among challenger savory snack brands worldwide. LesserEvil was estimated to have 87.7K branded searches compared to Popchips’ 77.4K, and held a 24.6% Share of Search versus Popchips’ 21.7%.

## Cite this page

Brandwave. "LesserEvil vs Popchips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lesserevil-vs-popchips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lesserevil-vs-popchips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.