---
title: "Les Mills vs Strava: Which is searched more?"
description: "Which is more popular in search, Les Mills or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/les-mills-vs-strava"
publisher: "Brandwave"
---

# Les Mills vs Strava: Which is searched more?

Which is more popular in search, Les Mills or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Les Mills and Strava
- **Competitive set**: Fitness apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Les Mills Share of Search**: 3.3%
- **Strava Share of Search**: 67.8%

## Which is more popular in search, Les Mills or Strava?

- In September 2026, Strava had more branded searches than Les Mills among fitness apps worldwide. Strava was estimated to have 2.2M branded searches compared to Les Mills’ 110K, and held a 67.8% Share of Search versus Les Mills’ 3.3%.
- Strava was ahead of Les Mills in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Les Mills’ estimated Share of Search among fitness apps worldwide moved from 4% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Strava’s estimated Share of Search among fitness apps worldwide moved from 54% to 67.8%, and its estimated monthly branded searches moved from 1.8M to 2.2M.

## How did search popularity change for fitness apps worldwide in September 2026?

- Estimated monthly branded searches for Strava worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
- Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Month by month

| Month | Les Mills estimated searches | Les Mills Share of Search | Les Mills rank | Strava estimated searches | Strava Share of Search | Strava rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 4% | 4 | 1.8M | 54% | 1 |
| Nov 2025 | 110K | 3.4% | 4 | 1.8M | 56.1% | 1 |
| Dec 2025 | 110K | 3.5% | 4 | 1.8M | 57.6% | 1 |
| Jan 2026 | 165K | 4.6% | 4 | 1.8M | 51.5% | 1 |
| Feb 2026 | 110K | 3.5% | 4 | 1.8M | 58.9% | 1 |
| Mar 2026 | 135K | 3.7% | 4 | 2.2M | 61.6% | 1 |
| Apr 2026 | 110K | 3% | 4 | 2.2M | 62% | 1 |
| May 2026 | 110K | 3.1% | 4 | 2.2M | 63.8% | 1 |
| Jun 2026 | 135K | 4.1% | 4 | 2.2M | 67.3% | 1 |
| Jul 2026 | 110K | 3.8% | 4 | 1.8M | 63.3% | 1 |
| Aug 2026 | 110K | 3.3% | 4 | 2.2M | 67.8% | 1 |
| Sep 2026 | 110K | 3.3% | 4 | 2.2M | 67.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Les Mills’ and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Les Mills**: Measured on the search term “les mills”.
- **Strava**: Measured on the search term “strava”.

- [Les Mills profile](/demand/global-en/brands/les-mills)
- [Strava profile](/demand/global-en/brands/strava)
- [All fitness apps worldwide](/demand/global-en/categories/fitness-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Les Mills or Strava?

In September 2026, Strava had more branded searches than Les Mills among fitness apps worldwide. Strava was estimated to have 2.2M branded searches compared to Les Mills’ 110K, and held a 67.8% Share of Search versus Les Mills’ 3.3%.

## Cite this page

Brandwave. "Les Mills vs Strava: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/les-mills-vs-strava

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/les-mills-vs-strava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.