---
title: "Les Mills vs PureGym: Which is more popular by branded search?"
description: "Which is more popular in search, Les Mills or PureGym? Compare estimated monthly branded-search demand and Share of Search inside the Fitness chains set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/les-mills-vs-puregym"
publisher: "Brandwave"
---

# Les Mills vs PureGym: Which is more popular by branded search?

Which is more popular in search, Les Mills or PureGym? Compare estimated monthly branded-search demand and Share of Search inside the Fitness chains set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Les Mills and PureGym
- **Competitive set**: Fitness chains
- **Market**: Global
- **Month measured**: Aug 2026
- **Les Mills Share of Search**: 0.67%
- **PureGym Share of Search**: 5%

## Which is more popular in search, Les Mills or PureGym?

- In August 2026, PureGym had more branded searches than Les Mills among fitness chains worldwide. PureGym was estimated to have 823K branded searches compared to Les Mills’ 110K, and held a 5% Share of Search versus Les Mills’ 0.67%.
- PureGym was ahead of Les Mills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness chains worldwide moved from 0.81% to 0.67%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, PureGym’s estimated Share of Search among fitness chains worldwide held steady at 5%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for fitness chains worldwide in August 2026?

- In August 2026, PureGym gained estimated Share of Search among fitness chains worldwide, from 3.6% to 5%.
- Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Month by month

| Month | Les Mills estimated searches | Les Mills Share of Search | Les Mills rank | PureGym estimated searches | PureGym Share of Search | PureGym rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 0.81% | 6 | 823K | 5% | 4 |
| Nov 2025 | 110K | 0.66% | 6 | 823K | 4.9% | 4 |
| Dec 2025 | 110K | 0.65% | 6 | 823K | 4.9% | 4 |
| Jan 2026 | 165K | 0.81% | 6 | 1M | 4.9% | 4 |
| Feb 2026 | 110K | 0.66% | 6 | 823K | 5% | 4 |
| Mar 2026 | 135K | 0.71% | 6 | 823K | 4.3% | 4 |
| Apr 2026 | 110K | 0.67% | 6 | 673K | 4.1% | 4 |
| May 2026 | 110K | 0.58% | 6 | 673K | 3.6% | 4 |
| Jun 2026 | 135K | 0.72% | 6 | 673K | 3.6% | 4 |
| Jul 2026 | 110K | 0.58% | 6 | 673K | 3.6% | 4 |
| Aug 2026 | 110K | 0.67% | 6 | 823K | 5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Les Mills’ and PureGym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Les Mills**: Measured on the search term “les mills”.
- **PureGym**: Measured on the search term “puregym”.

- [Les Mills profile](/demand/global-en/brands/les-mills)
- [PureGym profile](/demand/global-en/brands/puregym)
- [All fitness chains worldwide](/demand/global-en/categories/fitness-chains): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Les Mills or PureGym?

In August 2026, PureGym had more branded searches than Les Mills among fitness chains worldwide. PureGym was estimated to have 823K branded searches compared to Les Mills’ 110K, and held a 5% Share of Search versus Les Mills’ 0.67%.

## Cite this page

Brandwave. "Les Mills vs PureGym: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/les-mills-vs-puregym

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/les-mills-vs-puregym. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.