---
title: "Leo Workwear vs Portwest: Which is more popular by branded search?"
description: "Which is more popular in search, Leo Workwear or Portwest? Compare estimated monthly branded-search demand and Share of Search inside the Hi vis workwear set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/leo-workwear-vs-portwest"
publisher: "Brandwave"
---

# Leo Workwear vs Portwest: Which is more popular by branded search?

Which is more popular in search, Leo Workwear or Portwest? Compare estimated monthly branded-search demand and Share of Search inside the Hi vis workwear set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Leo Workwear and Portwest
- **Competitive set**: Hi vis workwear
- **Market**: Global
- **Month measured**: Aug 2026
- **Leo Workwear Share of Search**: 4.6%
- **Portwest Share of Search**: 0.14%

## Which is more popular in search, Leo Workwear or Portwest?

- In August 2026, Leo Workwear had more branded searches than Portwest among hi vis workwear worldwide. Leo Workwear was estimated to have 3.6K branded searches compared to Portwest’s 110, and held a 4.6% Share of Search versus Portwest’s 0.14%.
- Leo Workwear was ahead of Portwest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leo Workwear’s estimated Share of Search among hi vis workwear worldwide moved from 4.7% to 4.6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 11 months ending August 2026, Portwest’s estimated Share of Search among hi vis workwear worldwide moved from 0.06% to 0.14%, and its estimated monthly branded searches moved from 70 to 110.

## How did search popularity change for hi vis workwear worldwide in August 2026?

- In August 2026, Leo Workwear lost estimated Share of Search among hi vis workwear worldwide, from 5.5% to 4.6%.
- Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

## Month by month

| Month | Leo Workwear estimated searches | Leo Workwear Share of Search | Leo Workwear rank | Portwest estimated searches | Portwest Share of Search | Portwest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 4.7% | 3 | 70 | 0.06% | 6 |
| Nov 2025 | 4.4K | 3.6% | 3 | 70 | 0.06% | 6 |
| Dec 2025 | 2.9K | 3.1% | 3 | 40 | 0.04% | 6 |
| Jan 2026 | 4.4K | 4.9% | 3 | 50 | 0.06% | 6 |
| Feb 2026 | 4.4K | 4.9% | 3 | 50 | 0.06% | 6 |
| Mar 2026 | 4.4K | 4.9% | 3 | 90 | 0.1% | 6 |
| Apr 2026 | 4.4K | 5.1% | 3 | 70 | 0.08% | 6 |
| May 2026 | 3.6K | 4% | 3 | 90 | 0.1% | 6 |
| Jun 2026 | 4.4K | 5.9% | 3 | 90 | 0.12% | 6 |
| Jul 2026 | 3.6K | 5.5% | 3 | 90 | 0.14% | 6 |
| Aug 2026 | 3.6K | 4.6% | 3 | 110 | 0.14% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Leo Workwear’s and Portwest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Leo Workwear**: Measured on the search term “leo workwear”.
- **Portwest**: Measured on the search term “portwest nz”.

- [Leo Workwear profile](/demand/global-en/brands/leo-workwear)
- [Portwest profile](/demand/global-en/brands/portwest)
- [All hi vis workwear worldwide](/demand/global-en/categories/hi-vis-workwear): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Leo Workwear or Portwest?

In August 2026, Leo Workwear had more branded searches than Portwest among hi vis workwear worldwide. Leo Workwear was estimated to have 3.6K branded searches compared to Portwest’s 110, and held a 4.6% Share of Search versus Portwest’s 0.14%.

## Cite this page

Brandwave. "Leo Workwear vs Portwest: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/leo-workwear-vs-portwest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leo-workwear-vs-portwest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.