--- title: "Leo Burnett vs Wieden+Kennedy: Which is searched more?" description: "Is Leo Burnett or Wieden+Kennedy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/leo-burnett-vs-wieden-kennedy" publisher: "Brandwave" --- # Leo Burnett vs Wieden+Kennedy: Which is searched more? Is Leo Burnett or Wieden+Kennedy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leo Burnett and Wieden+Kennedy - **Competitive set**: Creative agencies - **Market**: Global - **Month measured**: Sep 2026 - **Leo Burnett Share of Search**: 8.1% - **Wieden+Kennedy Share of Search**: 6.6% ## Is Leo Burnett or Wieden+Kennedy more popular in search? - In September 2026, Leo Burnett had more branded searches than Wieden+Kennedy among creative agencies worldwide. Leo Burnett had about 22,200 branded searches, while Wieden+Kennedy had 18,100. Leo Burnett made up 8.1% of all creative agency searches we track, and Wieden+Kennedy accounted for 6.6%. - Leo Burnett was ahead of Wieden+Kennedy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Leo Burnett’s share of searches among creative agencies worldwide moved from 7.2% to 8.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Wieden+Kennedy’s share of searches among creative agencies worldwide moved from 5.9% to 6.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top creative agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wieden+Kennedy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leo Burnett did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wieden+Kennedy | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Droga5 | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mother | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Anomaly | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ogilvy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | McCann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DDB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BBDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Leo Burnett | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | TBWA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about creative agencies - Asked ChatGPT "Which creative agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best creative agencies?": 1. Wieden+Kennedy, 2. Anomaly, 3. Mother, 4. Droga5, 5. Ogilvy - Asked ChatGPT "What's the best creative agency for brand campaigns?": 1. Wieden+Kennedy, 2. Droga5, 3. Mother, 4. Anomaly - Searched Google, AI Overview "branding agency": named none of the brands we track Not named in any answer: McCann, DDB, BBDO, Leo Burnett and TBWA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creative agencies worldwide in September 2026? - In September 2026, Leo Burnett overtook TBWA to rank 5th among creative agencies worldwide, with 8.1% of the searches. - In September 2026, Wieden+Kennedy lost share of searches among creative agencies worldwide, from 7.4% to 6.6%. ## Month by month | Month | Leo Burnett estimated searches | Leo Burnett Share of Search | Leo Burnett rank | Wieden+Kennedy estimated searches | Wieden+Kennedy Share of Search | Wieden+Kennedy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 7.2% | 5 | 22.2K | 5.9% | 6 | | Nov 2025 | 27.1K | 8.7% | 4 | 22.2K | 7.2% | 6 | | Dec 2025 | 22.2K | 7.4% | 6 | 18.1K | 6.1% | 7 | | Jan 2026 | 27.1K | 9.2% | 4 | 22.2K | 7.5% | 7 | | Feb 2026 | 27.1K | 9% | 4 | 22.2K | 7.4% | 7 | | Mar 2026 | 27.1K | 8.9% | 4 | 27.1K | 8.9% | 6 | | Apr 2026 | 27.1K | 9.2% | 5 | 22.2K | 7.5% | 7 | | May 2026 | 22.2K | 7.8% | 5 | 22.2K | 7.8% | 6 | | Jun 2026 | 22.2K | 8.1% | 4 | 22.2K | 8.1% | 6 | | Jul 2026 | 18.1K | 7.4% | 5 | 18.1K | 7.4% | 7 | | Aug 2026 | 18.1K | 7.4% | 6 | 18.1K | 7.4% | 7 | | Sep 2026 | 22.2K | 8.1% | 5 | 18.1K | 6.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Leo Burnett’s and Wieden+Kennedy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leo Burnett**: Measured on the search term “leo burnett”. - **Wieden+Kennedy**: Measured on the search term “wieden+kennedy”. - [Leo Burnett profile](/demand/global-en/brands/leo-burnett) - [Wieden+Kennedy profile](/demand/global-en/brands/wieden-kennedy) - [All creative agencies worldwide](/demand/global-en/categories/creative-agencies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leo Burnett or Wieden+Kennedy more popular in search? In September 2026, Leo Burnett had more branded searches than Wieden+Kennedy among creative agencies worldwide. Leo Burnett had about 22,200 branded searches, while Wieden+Kennedy had 18,100. Leo Burnett made up 8.1% of all creative agency searches we track, and Wieden+Kennedy accounted for 6.6%. ## Cite this page Brandwave. "Leo Burnett vs Wieden+Kennedy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/leo-burnett-vs-wieden-kennedy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leo-burnett-vs-wieden-kennedy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.