---
title: "Leo Burnett vs McCann: Which is searched more?"
description: "Which is more popular in search, Leo Burnett or McCann? Compare estimated monthly branded-search demand and Share of Search inside the Creative agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/leo-burnett-vs-mccann"
publisher: "Brandwave"
---

# Leo Burnett vs McCann: Which is searched more?

Which is more popular in search, Leo Burnett or McCann? Compare estimated monthly branded-search demand and Share of Search inside the Creative agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Leo Burnett and McCann
- **Competitive set**: Creative agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Leo Burnett Share of Search**: 8.8%
- **McCann Share of Search**: 19.7%

## Which is more popular in search, Leo Burnett or McCann?

- In August 2026, McCann had more branded searches than Leo Burnett among creative agencies worldwide. McCann was estimated to have 40.5K branded searches compared to Leo Burnett’s 18.1K, and held a 19.7% Share of Search versus Leo Burnett’s 8.8%.
- McCann was ahead of Leo Burnett in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leo Burnett’s estimated Share of Search among creative agencies worldwide moved from 8% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, McCann’s estimated Share of Search among creative agencies worldwide moved from 26.7% to 19.7%, and its estimated monthly branded searches moved from 90.5K to 40.5K.

## How did search popularity change for creative agencies worldwide in August 2026?

- In August 2026, TBWA overtook Leo Burnett to rank 4th among creative agencies worldwide, at 10.8%.
- In August 2026, McCann lost estimated Share of Search among creative agencies worldwide, from 23.5% to 19.7%.
- Estimated monthly branded searches for Leo Burnett worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

## Month by month

| Month | Leo Burnett estimated searches | Leo Burnett Share of Search | Leo Burnett rank | McCann estimated searches | McCann Share of Search | McCann rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 8% | 5 | 90.5K | 26.7% | 2 |
| Nov 2025 | 27.1K | 9.9% | 4 | 60.5K | 22.2% | 2 |
| Dec 2025 | 22.2K | 8.3% | 6 | 49.5K | 18.5% | 3 |
| Jan 2026 | 27.1K | 10.5% | 4 | 49.5K | 19.3% | 2 |
| Feb 2026 | 27.1K | 10.4% | 4 | 60.5K | 23.2% | 2 |
| Mar 2026 | 27.1K | 10.5% | 4 | 49.5K | 19.3% | 2 |
| Apr 2026 | 27.1K | 10.6% | 5 | 49.5K | 19.4% | 2 |
| May 2026 | 22.2K | 9% | 5 | 49.5K | 20.1% | 2 |
| Jun 2026 | 22.2K | 9.4% | 4 | 49.5K | 21% | 2 |
| Jul 2026 | 18.1K | 8.6% | 5 | 49.5K | 23.5% | 2 |
| Aug 2026 | 18.1K | 8.8% | 6 | 40.5K | 19.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Leo Burnett’s and McCann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Leo Burnett**: Measured on the search term “leo burnett”.
- **McCann**: Measured on the search term “mccann”.

- [Leo Burnett profile](/demand/global-en/brands/leo-burnett)
- [McCann profile](/demand/global-en/brands/mccann)
- [All creative agencies worldwide](/demand/global-en/categories/creative-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Leo Burnett or McCann?

In August 2026, McCann had more branded searches than Leo Burnett among creative agencies worldwide. McCann was estimated to have 40.5K branded searches compared to Leo Burnett’s 18.1K, and held a 19.7% Share of Search versus Leo Burnett’s 8.8%.

## Cite this page

Brandwave. "Leo Burnett vs McCann: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/leo-burnett-vs-mccann

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leo-burnett-vs-mccann. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.