---
title: "LendingClub vs OnDeck: Which is more popular by branded search?"
description: "Which is more popular in search, LendingClub or OnDeck? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lendingclub-vs-ondeck"
publisher: "Brandwave"
---

# LendingClub vs OnDeck: Which is more popular by branded search?

Which is more popular in search, LendingClub or OnDeck? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LendingClub and OnDeck
- **Competitive set**: Lending platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **LendingClub Share of Search**: 51.7%
- **OnDeck Share of Search**: 19%

## Which is more popular in search, LendingClub or OnDeck?

- In August 2026, LendingClub had more branded searches than OnDeck among lending platforms worldwide. LendingClub was estimated to have 135K branded searches compared to OnDeck’s 49.5K, and held a 51.7% Share of Search versus OnDeck’s 19%.
- LendingClub was ahead of OnDeck in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among lending platforms worldwide moved from 70.3% to 51.7%, and its estimated monthly branded searches moved from 301K to 135K.
- Across the 11 months ending August 2026, OnDeck’s estimated Share of Search among lending platforms worldwide moved from 9.5% to 19%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for lending platforms worldwide in August 2026?

- In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%.
- In August 2026, LendingClub lost estimated Share of Search among lending platforms worldwide, from 57.9% to 51.7%.

## Month by month

| Month | LendingClub estimated searches | LendingClub Share of Search | LendingClub rank | OnDeck estimated searches | OnDeck Share of Search | OnDeck rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 70.3% | 1 | 40.5K | 9.5% | 3 |
| Nov 2025 | 246K | 68.9% | 1 | 33.1K | 9.3% | 4 |
| Dec 2025 | 246K | 68.6% | 1 | 40.5K | 11.3% | 2 |
| Jan 2026 | 246K | 64.6% | 1 | 49.5K | 13% | 2 |
| Feb 2026 | 246K | 67.6% | 1 | 40.5K | 11.1% | 2 |
| Mar 2026 | 301K | 69.2% | 1 | 49.5K | 11.4% | 2 |
| Apr 2026 | 301K | 70.4% | 1 | 49.5K | 11.6% | 2 |
| May 2026 | 246K | 66% | 1 | 49.5K | 13.3% | 2 |
| Jun 2026 | 301K | 69.2% | 1 | 49.5K | 11.4% | 2 |
| Jul 2026 | 201K | 57.9% | 1 | 60.5K | 17.4% | 2 |
| Aug 2026 | 135K | 51.7% | 1 | 49.5K | 19% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LendingClub’s and OnDeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LendingClub**: Measured on the search term “lendingclub”.
- **OnDeck**: Measured on the search term “ondeck”.

- [LendingClub profile](/demand/global-en/brands/lendingclub)
- [OnDeck profile](/demand/global-en/brands/ondeck)
- [All lending platforms worldwide](/demand/global-en/categories/lending-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LendingClub or OnDeck?

In August 2026, LendingClub had more branded searches than OnDeck among lending platforms worldwide. LendingClub was estimated to have 135K branded searches compared to OnDeck’s 49.5K, and held a 51.7% Share of Search versus OnDeck’s 19%.

## Cite this page

Brandwave. "LendingClub vs OnDeck: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lendingclub-vs-ondeck

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lendingclub-vs-ondeck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.