---
title: "LendingClub vs LightStream: Which is more popular by branded search?"
description: "Which is more popular in search, LendingClub or LightStream? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lendingclub-vs-lightstream"
publisher: "Brandwave"
---

# LendingClub vs LightStream: Which is more popular by branded search?

Which is more popular in search, LendingClub or LightStream? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LendingClub and LightStream
- **Competitive set**: Personal loan platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **LendingClub Share of Search**: 14.7%
- **LightStream Share of Search**: 14.7%

## Which is more popular in search, LendingClub or LightStream?

- In August 2026, LendingClub and LightStream were level on Share of Search among personal loan platforms worldwide, with an estimated 135K branded searches each, at 14.7% estimated Share of Search each.
- LendingClub was ahead of LightStream in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among personal loan platforms worldwide moved from 30.6% to 14.7%, and its estimated monthly branded searches moved from 301K to 135K.
- Across the 11 months ending August 2026, LightStream’s estimated Share of Search among personal loan platforms worldwide moved from 13.7% to 14.7%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for personal loan platforms worldwide in August 2026?

- In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%.
- In August 2026, LightStream gained estimated Share of Search among personal loan platforms worldwide, from 14% to 14.7%.
- In August 2026, LendingClub lost estimated Share of Search among personal loan platforms worldwide, from 20.9% to 14.7%.

## Month by month

| Month | LendingClub estimated searches | LendingClub Share of Search | LendingClub rank | LightStream estimated searches | LightStream Share of Search | LightStream rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 30.6% | 2 | 135K | 13.7% | 3 |
| Nov 2025 | 246K | 27.2% | 2 | 110K | 12.2% | 3 |
| Dec 2025 | 246K | 26.9% | 2 | 110K | 12% | 3 |
| Jan 2026 | 246K | 26.2% | 2 | 135K | 14.4% | 3 |
| Feb 2026 | 246K | 26.5% | 2 | 135K | 14.5% | 3 |
| Mar 2026 | 301K | 29.7% | 2 | 135K | 13.3% | 3 |
| Apr 2026 | 301K | 29.7% | 2 | 135K | 13.3% | 3 |
| May 2026 | 246K | 25.6% | 2 | 135K | 14.1% | 3 |
| Jun 2026 | 301K | 29.3% | 2 | 135K | 13.1% | 3 |
| Jul 2026 | 201K | 20.9% | 2 | 135K | 14% | 3 |
| Aug 2026 | 135K | 14.7% | 3 | 135K | 14.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LendingClub’s and LightStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LendingClub**: Measured on the search term “lendingclub”.
- **LightStream**: Measured on the search term “lightstream”.

- [LendingClub profile](/demand/global-en/brands/lendingclub)
- [LightStream profile](/demand/global-en/brands/lightstream)
- [All personal loan platforms worldwide](/demand/global-en/categories/personal-loan-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LendingClub or LightStream?

In August 2026, LendingClub and LightStream were level on Share of Search among personal loan platforms worldwide, with an estimated 135K branded searches each, at 14.7% estimated Share of Search each.

## Cite this page

Brandwave. "LendingClub vs LightStream: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lendingclub-vs-lightstream

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lendingclub-vs-lightstream. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.