---
title: "Lemonade vs Socotra: Which is more popular by branded search?"
description: "Which is more popular in search, Lemonade or Socotra? Compare estimated monthly branded-search demand and Share of Search inside the Insurtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lemonade-vs-socotra"
publisher: "Brandwave"
---

# Lemonade vs Socotra: Which is more popular by branded search?

Which is more popular in search, Lemonade or Socotra? Compare estimated monthly branded-search demand and Share of Search inside the Insurtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lemonade and Socotra
- **Competitive set**: Insurtech
- **Market**: Global
- **Month measured**: Aug 2026
- **Lemonade Share of Search**: 15.2%
- **Socotra Share of Search**: 62%

## Which is more popular in search, Lemonade or Socotra?

- In August 2026, Socotra had more branded searches than Lemonade among insurtech worldwide. Socotra was estimated to have 550K branded searches compared to Lemonade’s 135K, and held a 62% Share of Search versus Lemonade’s 15.2%.
- Socotra was ahead of Lemonade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide moved from 18.4% to 15.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Socotra’s estimated Share of Search among insurtech worldwide moved from 50.2% to 62%, and its estimated monthly branded searches moved from 368K to 550K.

## How did search popularity change for insurtech worldwide in August 2026?

- In August 2026, Socotra gained estimated Share of Search among insurtech worldwide, from 60.1% to 62%.

## Month by month

| Month | Lemonade estimated searches | Lemonade Share of Search | Lemonade rank | Socotra estimated searches | Socotra Share of Search | Socotra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 18.4% | 3 | 368K | 50.2% | 1 |
| Nov 2025 | 110K | 10.9% | 3 | 673K | 66.9% | 1 |
| Dec 2025 | 110K | 11% | 3 | 673K | 67.1% | 1 |
| Jan 2026 | 135K | 11.3% | 3 | 823K | 69.2% | 1 |
| Feb 2026 | 110K | 14% | 3 | 450K | 57.1% | 1 |
| Mar 2026 | 135K | 16.5% | 3 | 450K | 55.1% | 1 |
| Apr 2026 | 110K | 16.1% | 3 | 368K | 54% | 1 |
| May 2026 | 135K | 17.2% | 2 | 450K | 57.4% | 1 |
| Jun 2026 | 135K | 15.2% | 2 | 550K | 61.7% | 1 |
| Jul 2026 | 135K | 14.7% | 2 | 550K | 60.1% | 1 |
| Aug 2026 | 135K | 15.2% | 2 | 550K | 62% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lemonade’s and Socotra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lemonade**: Measured on the search term “lemonade insurance”.
- **Socotra**: Measured on the search term “socotra”.

- [Lemonade profile](/demand/global-en/brands/lemonade)
- [Socotra profile](/demand/global-en/brands/socotra)
- [All insurtech worldwide](/demand/global-en/categories/insurtech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lemonade or Socotra?

In August 2026, Socotra had more branded searches than Lemonade among insurtech worldwide. Socotra was estimated to have 550K branded searches compared to Lemonade’s 135K, and held a 62% Share of Search versus Lemonade’s 15.2%.

## Cite this page

Brandwave. "Lemonade vs Socotra: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lemonade-vs-socotra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lemonade-vs-socotra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.