--- title: "LEGO vs MAGNA-TILES: Which is searched more?" description: "Is LEGO or MAGNA-TILES more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lego-vs-magna-tiles" publisher: "Brandwave" --- # LEGO vs MAGNA-TILES: Which is searched more? Is LEGO or MAGNA-TILES more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LEGO and MAGNA-TILES - **Competitive set**: Toy brands - **Market**: Global - **Month measured**: Sep 2026 - **LEGO Share of Search**: 74.4% - **MAGNA-TILES Share of Search**: 1.6% ## Is LEGO or MAGNA-TILES more popular in search? - In September 2026, LEGO had more branded searches than MAGNA-TILES among toy brands worldwide. LEGO had about 11.1 million branded searches, while MAGNA-TILES had 246,000. LEGO made up 74.4% of all toy brand searches we track, and MAGNA-TILES accounted for 1.6%. - LEGO was ahead of MAGNA-TILES in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LEGO’s share of searches among toy brands worldwide moved from 70.5% to 74.4%, and its estimated monthly branded searches held steady at 11.1M. - Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 301K to 246K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, LEGO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MAGNA-TILES was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. LEGO was listed before MAGNA-TILES in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Melissa & Doug | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | LEGO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fisher-Price | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Playmobil | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | MAGNA-TILES | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Learning Resources | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Hape | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Barbie | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Hasbro | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | VTech | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Spin Master | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy?": 1. LEGO, 2. Melissa & Doug, 3. Playmobil, 4. Fisher-Price - Asked ChatGPT "What are the best toy brands?": 1. LEGO, 2. Melissa & Doug, 3. Playmobil, 4. MAGNA-TILES, 5. Fisher-Price, 6. Barbie, 7. Hape, 8. Hasbro, 9. Learning Resources - Asked ChatGPT "What's the best toy brand for young children?": 1. LEGO, 2. Melissa & Doug, 3. Fisher-Price, 4. Hape - Searched Google, AI Overview "educational toy brand": 1. Melissa & Doug, 2. Learning Resources, 3. MAGNA-TILES Not named in any answer: VTech and Spin Master. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for toy brands worldwide in September 2026? - MAGNA-TILES’s share of searches among toy brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026. ## Month by month | Month | LEGO estimated searches | LEGO Share of Search | LEGO rank | MAGNA-TILES estimated searches | MAGNA-TILES Share of Search | MAGNA-TILES rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1M | 70.5% | 1 | 301K | 1.9% | 6 | | Nov 2025 | 16.6M | 74.3% | 1 | 550K | 2.5% | 4 | | Dec 2025 | 20.4M | 76.7% | 1 | 550K | 2.1% | 4 | | Jan 2026 | 16.6M | 79.3% | 1 | 246K | 1.2% | 6 | | Feb 2026 | 11.1M | 74.9% | 1 | 246K | 1.7% | 4 | | Mar 2026 | 11.1M | 72.5% | 1 | 246K | 1.6% | 6 | | Apr 2026 | 11.1M | 72.8% | 1 | 201K | 1.3% | 7 | | May 2026 | 11.1M | 75.6% | 1 | 165K | 1.1% | 7 | | Jun 2026 | 11.1M | 76.2% | 1 | 165K | 1.1% | 7 | | Jul 2026 | 11.1M | 75.2% | 1 | 201K | 1.4% | 7 | | Aug 2026 | 11.1M | 74.3% | 1 | 246K | 1.6% | 6 | | Sep 2026 | 11.1M | 74.4% | 1 | 246K | 1.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using LEGO’s and MAGNA-TILES’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LEGO**: Measured on the search term “lego”. - **MAGNA-TILES**: Measured on the search term “magna tiles”. - [LEGO profile](/demand/global-en/brands/lego) - [MAGNA-TILES profile](/demand/global-en/brands/magna-tiles) - [All toy brands worldwide](/demand/global-en/categories/toy-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LEGO or MAGNA-TILES more popular in search? In September 2026, LEGO had more branded searches than MAGNA-TILES among toy brands worldwide. LEGO had about 11.1 million branded searches, while MAGNA-TILES had 246,000. LEGO made up 74.4% of all toy brand searches we track, and MAGNA-TILES accounted for 1.6%. ## Cite this page Brandwave. "LEGO vs MAGNA-TILES: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lego-vs-magna-tiles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lego-vs-magna-tiles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.