--- title: "Legal & General vs New York Life: Which is more popular by branded search?" description: "Which is more popular in search, Legal & General or New York Life? Compare estimated monthly branded-search demand and Share of Search inside the Life insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/legal-general-vs-new-york-life" publisher: "Brandwave" --- # Legal & General vs New York Life: Which is more popular by branded search? Which is more popular in search, Legal & General or New York Life? Compare estimated monthly branded-search demand and Share of Search inside the Life insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Legal & General and New York Life - **Competitive set**: Life insurance brands - **Market**: Global - **Month measured**: Aug 2026 - **Legal & General Share of Search**: 50.1% - **New York Life Share of Search**: 15% ## Which is more popular in search, Legal & General or New York Life? - In August 2026, Legal & General had more branded searches than New York Life among life insurance brands worldwide. Legal & General was estimated to have 165K branded searches compared to New York Life’s 49.5K, and held a 50.1% Share of Search versus New York Life’s 15%. - Legal & General was ahead of New York Life in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Legal & General’s estimated Share of Search among life insurance brands worldwide moved from 55% to 50.1%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 11 months ending August 2026, New York Life’s estimated Share of Search among life insurance brands worldwide moved from 13.6% to 15%, and its estimated monthly branded searches held steady at 49.5K. ## How did search popularity change for life insurance brands worldwide in August 2026? - In August 2026, New York Life gained estimated Share of Search among life insurance brands worldwide, from 13% to 15%. - In August 2026, Legal & General lost estimated Share of Search among life insurance brands worldwide, from 53% to 50.1%. ## Month by month | Month | Legal & General estimated searches | Legal & General Share of Search | Legal & General rank | New York Life estimated searches | New York Life Share of Search | New York Life rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 55% | 1 | 49.5K | 13.6% | 4 | | Nov 2025 | 165K | 51.5% | 1 | 49.5K | 15.5% | 3 | | Dec 2025 | 165K | 53% | 1 | 40.5K | 13% | 4 | | Jan 2026 | 201K | 52.9% | 1 | 49.5K | 13% | 4 | | Feb 2026 | 201K | 56.4% | 1 | 49.5K | 13.9% | 3 | | Mar 2026 | 201K | 54.5% | 1 | 49.5K | 13.4% | 4 | | Apr 2026 | 201K | 54.5% | 1 | 49.5K | 13.4% | 4 | | May 2026 | 201K | 56.4% | 1 | 49.5K | 13.9% | 3 | | Jun 2026 | 201K | 57.9% | 1 | 40.5K | 11.7% | 4 | | Jul 2026 | 165K | 53% | 1 | 40.5K | 13% | 4 | | Aug 2026 | 165K | 50.1% | 1 | 49.5K | 15% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Legal & General’s and New York Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Legal & General**: Measured on the search term “legal and general”. - **New York Life**: Measured on the search term “new york life insurance”. - [Legal & General profile](/demand/global-en/brands/legal-general) - [New York Life profile](/demand/global-en/brands/new-york-life) - [All life insurance brands worldwide](/demand/global-en/categories/life-insurance-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Legal & General or New York Life? In August 2026, Legal & General had more branded searches than New York Life among life insurance brands worldwide. Legal & General was estimated to have 165K branded searches compared to New York Life’s 49.5K, and held a 50.1% Share of Search versus New York Life’s 15%. ## Cite this page Brandwave. "Legal & General vs New York Life: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/legal-general-vs-new-york-life This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/legal-general-vs-new-york-life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.