--- title: "Legal & General vs MetLife: Which is more popular by branded search?" description: "Which is more popular in search, Legal & General or MetLife? Compare estimated monthly branded-search demand and Share of Search inside the Life insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/legal-general-vs-metlife" publisher: "Brandwave" --- # Legal & General vs MetLife: Which is more popular by branded search? Which is more popular in search, Legal & General or MetLife? Compare estimated monthly branded-search demand and Share of Search inside the Life insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Legal & General and MetLife - **Competitive set**: Life insurance brands - **Market**: Global - **Month measured**: Aug 2026 - **Legal & General Share of Search**: 50.1% - **MetLife Share of Search**: 15% ## Which is more popular in search, Legal & General or MetLife? - In August 2026, Legal & General had more branded searches than MetLife among life insurance brands worldwide. Legal & General was estimated to have 165K branded searches compared to MetLife’s 49.5K, and held a 50.1% Share of Search versus MetLife’s 15%. - Legal & General was ahead of MetLife in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Legal & General’s estimated Share of Search among life insurance brands worldwide moved from 55% to 50.1%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 11 months ending August 2026, MetLife’s estimated Share of Search among life insurance brands worldwide moved from 13.6% to 15%, and its estimated monthly branded searches held steady at 49.5K. ## How did search popularity change for life insurance brands worldwide in August 2026? - In August 2026, Aviva overtook MetLife to rank 2nd among life insurance brands worldwide, at 15%. - In August 2026, Legal & General lost estimated Share of Search among life insurance brands worldwide, from 53% to 50.1%. - In August 2026, MetLife lost estimated Share of Search among life insurance brands worldwide, from 15.9% to 15%. ## Month by month | Month | Legal & General estimated searches | Legal & General Share of Search | Legal & General rank | MetLife estimated searches | MetLife Share of Search | MetLife rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 55% | 1 | 49.5K | 13.6% | 3 | | Nov 2025 | 165K | 51.5% | 1 | 49.5K | 15.5% | 2 | | Dec 2025 | 165K | 53% | 1 | 49.5K | 15.9% | 2 | | Jan 2026 | 201K | 52.9% | 1 | 60.5K | 15.9% | 2 | | Feb 2026 | 201K | 56.4% | 1 | 49.5K | 13.9% | 2 | | Mar 2026 | 201K | 54.5% | 1 | 49.5K | 13.4% | 3 | | Apr 2026 | 201K | 54.5% | 1 | 49.5K | 13.4% | 3 | | May 2026 | 201K | 56.4% | 1 | 40.5K | 11.4% | 4 | | Jun 2026 | 201K | 57.9% | 1 | 49.5K | 14.3% | 2 | | Jul 2026 | 165K | 53% | 1 | 49.5K | 15.9% | 2 | | Aug 2026 | 165K | 50.1% | 1 | 49.5K | 15% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Legal & General’s and MetLife’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Legal & General**: Measured on the search term “legal and general”. - **MetLife**: Measured on the search term “metlife insurance”. - [Legal & General profile](/demand/global-en/brands/legal-general) - [MetLife profile](/demand/global-en/brands/metlife) - [All life insurance brands worldwide](/demand/global-en/categories/life-insurance-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Legal & General or MetLife? In August 2026, Legal & General had more branded searches than MetLife among life insurance brands worldwide. Legal & General was estimated to have 165K branded searches compared to MetLife’s 49.5K, and held a 50.1% Share of Search versus MetLife’s 15%. ## Cite this page Brandwave. "Legal & General vs MetLife: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/legal-general-vs-metlife This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/legal-general-vs-metlife. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.