--- title: "Leatt vs Troy Lee Designs: Which is searched more?" description: "Is Leatt or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/leatt-vs-troy-lee-designs" publisher: "Brandwave" --- # Leatt vs Troy Lee Designs: Which is searched more? Is Leatt or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leatt and Troy Lee Designs - **Competitive set**: Mountain bike clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Leatt Share of Search**: 18.9% - **Troy Lee Designs Share of Search**: 23.1% ## Is Leatt or Troy Lee Designs more popular in search? - In September 2026, Troy Lee Designs had more branded searches than Leatt among mountain bike clothing brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Leatt had 49,500. Troy Lee Designs made up 23.1% of all mountain bike clothing brand searches we track, and Leatt accounted for 18.9%. - Troy Lee Designs was ahead of Leatt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Leatt’s share of searches among mountain bike clothing brands worldwide moved from 14.4% to 18.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands worldwide moved from 21.5% to 23.1%, and its estimated monthly branded searches held steady at 60.5K. ## Top mountain bike clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Troy Lee Designs was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Leatt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Troy Lee Designs was listed before Leatt in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Troy Lee Designs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Endura | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rapha | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Leatt | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mons Royale | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about mountain bike clothing brands - Asked ChatGPT "Which mountain bike clothing brand should I buy?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Rapha, 5. Endura - Asked ChatGPT "What are the best mountain bike clothing brands?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Endura, 5. Rapha - Asked ChatGPT "What's the best mountain bike clothing brand for wet trail riding?": 1. Endura, 2. Fox Racing, 3. Rapha, 4. Leatt - Searched Google, AI Overview "mountain bike clothing brands": 1. Fox Racing, 2. Endura, 3. Troy Lee Designs, 4. Leatt - Searched Google, AI Overview "mtb jerseys": 1. Fox Racing, 2. Troy Lee Designs, 3. Mons Royale Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mountain bike clothing brands worldwide in September 2026? - In September 2026, Leatt gained share of searches among mountain bike clothing brands worldwide, from 16.4% to 18.9%. - In September 2026, Troy Lee Designs lost share of searches among mountain bike clothing brands worldwide, from 24.5% to 23.1%. ## Month by month | Month | Leatt estimated searches | Leatt Share of Search | Leatt rank | Troy Lee Designs estimated searches | Troy Lee Designs Share of Search | Troy Lee Designs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 14.4% | 4 | 60.5K | 21.5% | 2 | | Nov 2025 | 40.5K | 13% | 4 | 60.5K | 19.4% | 2 | | Dec 2025 | 40.5K | 15.1% | 3 | 49.5K | 18.5% | 2 | | Jan 2026 | 40.5K | 15.8% | 4 | 49.5K | 19.4% | 2 | | Feb 2026 | 40.5K | 16% | 3 | 60.5K | 23.9% | 2 | | Mar 2026 | 49.5K | 16% | 3 | 74K | 23.9% | 2 | | Apr 2026 | 49.5K | 17.1% | 3 | 60.5K | 20.9% | 2 | | May 2026 | 60.5K | 20.1% | 2 | 60.5K | 20.1% | 3 | | Jun 2026 | 49.5K | 17.5% | 3 | 60.5K | 21.4% | 2 | | Jul 2026 | 49.5K | 18.9% | 3 | 60.5K | 23% | 2 | | Aug 2026 | 49.5K | 16.4% | 3 | 74K | 24.5% | 2 | | Sep 2026 | 49.5K | 18.9% | 3 | 60.5K | 23.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Leatt’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leatt**: Measured on the search term “leatt”. - **Troy Lee Designs**: Measured on the search term “troy lee designs”. - [Leatt profile](/demand/global-en/brands/leatt) - [Troy Lee Designs profile](/demand/global-en/brands/troy-lee-designs) - [All mountain bike clothing brands worldwide](/demand/global-en/categories/mountain-bike-clothing-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leatt or Troy Lee Designs more popular in search? In September 2026, Troy Lee Designs had more branded searches than Leatt among mountain bike clothing brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Leatt had 49,500. Troy Lee Designs made up 23.1% of all mountain bike clothing brand searches we track, and Leatt accounted for 18.9%. ## Cite this page Brandwave. "Leatt vs Troy Lee Designs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/leatt-vs-troy-lee-designs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leatt-vs-troy-lee-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.