--- title: "Leatherman vs Opinel: Which is searched more?" description: "Is Leatherman or Opinel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/leatherman-vs-opinel" publisher: "Brandwave" --- # Leatherman vs Opinel: Which is searched more? Is Leatherman or Opinel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leatherman and Opinel - **Competitive set**: Pocket knife brands - **Market**: Global - **Month measured**: Sep 2026 - **Leatherman Share of Search**: 43.6% - **Opinel Share of Search**: 16% ## Is Leatherman or Opinel more popular in search? - In September 2026, Leatherman had more branded searches than Opinel among pocket knife brands worldwide. Leatherman had about 368,000 branded searches, while Opinel had 135,000. Leatherman made up 43.6% of all pocket knife brand searches we track, and Opinel accounted for 16%. - Leatherman was ahead of Opinel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Leatherman’s share of searches among pocket knife brands worldwide moved from 39.6% to 43.6%, and its estimated monthly branded searches moved from 450K to 368K. - Across the 12 months ending September 2026, Opinel’s share of searches among pocket knife brands worldwide moved from 11.9% to 16%, and its estimated monthly branded searches held steady at 135K. ## Top pocket knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Opinel was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Leatherman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Opinel was listed before Leatherman in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spyderco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Benchmade | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kershaw | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Victorinox | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CIVIVI | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Opinel | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Leatherman | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gerber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pocket knife brands - Asked ChatGPT "Which pocket knife brand should I buy?": 1. Victorinox, 2. Spyderco, 3. Benchmade, 4. Kershaw - Asked ChatGPT "What are the best pocket knife brands?": 1. Benchmade, 2. Spyderco, 3. Kershaw, 4. Victorinox, 5. CIVIVI, 6. Opinel - Asked ChatGPT "What's the best pocket knife brand for everyday carry?": 1. Benchmade, 2. Spyderco, 3. CIVIVI, 4. Kershaw, 5. Victorinox - Searched Google, AI Overview "everyday carry knife": 1. Opinel, 2. Leatherman, 3. Kershaw, 4. CIVIVI - Searched Google, AI Overview "pocket knife brands": 1. Spyderco, 2. Benchmade, 3. Kershaw, 4. CIVIVI, 5. Victorinox, 6. Opinel Not named in any answer: Gerber. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pocket knife brands worldwide in September 2026? - In September 2026, Benchmade overtook Opinel to rank 2nd among pocket knife brands worldwide, with 16% of the searches. - In September 2026, Leatherman gained share of searches among pocket knife brands worldwide, from 41.6% to 43.6%. - In September 2026, Opinel lost share of searches among pocket knife brands worldwide, from 18.7% to 16%. ## Month by month | Month | Leatherman estimated searches | Leatherman Share of Search | Leatherman rank | Opinel estimated searches | Opinel Share of Search | Opinel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 39.6% | 1 | 135K | 11.9% | 4 | | Nov 2025 | 550K | 42% | 1 | 165K | 12.6% | 4 | | Dec 2025 | 550K | 43.1% | 1 | 201K | 15.8% | 3 | | Jan 2026 | 368K | 40.9% | 1 | 135K | 15% | 3 | | Feb 2026 | 301K | 40.3% | 1 | 135K | 18.1% | 3 | | Mar 2026 | 368K | 42.7% | 1 | 135K | 15.7% | 3 | | Apr 2026 | 368K | 45.4% | 1 | 110K | 13.6% | 3 | | May 2026 | 368K | 42.9% | 1 | 135K | 15.8% | 3 | | Jun 2026 | 368K | 41.7% | 1 | 135K | 15.3% | 3 | | Jul 2026 | 368K | 44.5% | 1 | 135K | 16.3% | 3 | | Aug 2026 | 368K | 41.6% | 1 | 165K | 18.7% | 2 | | Sep 2026 | 368K | 43.6% | 1 | 135K | 16% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Leatherman’s and Opinel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leatherman**: Measured on the search term “leatherman”. - **Opinel**: Measured on the search term “opinel”. - [Leatherman profile](/demand/global-en/brands/leatherman) - [Opinel profile](/demand/global-en/brands/opinel) - [All pocket knife brands worldwide](/demand/global-en/categories/pocket-knife-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leatherman or Opinel more popular in search? In September 2026, Leatherman had more branded searches than Opinel among pocket knife brands worldwide. Leatherman had about 368,000 branded searches, while Opinel had 135,000. Leatherman made up 43.6% of all pocket knife brand searches we track, and Opinel accounted for 16%. ## Cite this page Brandwave. "Leatherman vs Opinel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/leatherman-vs-opinel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leatherman-vs-opinel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.