---
title: "Leaky Paywall vs Pico: Which is more popular by branded search?"
description: "Which is more popular in search, Leaky Paywall or Pico? Compare estimated monthly branded-search demand and Share of Search inside the Paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/leaky-paywall-vs-pico"
publisher: "Brandwave"
---

# Leaky Paywall vs Pico: Which is more popular by branded search?

Which is more popular in search, Leaky Paywall or Pico? Compare estimated monthly branded-search demand and Share of Search inside the Paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Leaky Paywall and Pico
- **Competitive set**: Paywall platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Leaky Paywall Share of Search**: 0.23%
- **Pico Share of Search**: 68.3%

## Which is more popular in search, Leaky Paywall or Pico?

- In August 2026, Pico had more branded searches than Leaky Paywall among paywall platforms worldwide. Pico was estimated to have 49.5K branded searches compared to Leaky Paywall’s 170, and held a 68.3% Share of Search versus Leaky Paywall’s 0.23%.
- Pico was ahead of Leaky Paywall in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leaky Paywall’s estimated Share of Search among paywall platforms worldwide moved from 0.3% to 0.23%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 11 months ending August 2026, Pico’s estimated Share of Search among paywall platforms worldwide moved from 70.2% to 68.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for paywall platforms worldwide in August 2026?

- In August 2026, Pico lost estimated Share of Search among paywall platforms worldwide, from 69.4% to 68.3%.
- Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

## Month by month

| Month | Leaky Paywall estimated searches | Leaky Paywall Share of Search | Leaky Paywall rank | Pico estimated searches | Pico Share of Search | Pico rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 0.3% | 5 | 60.5K | 70.2% | 1 |
| Nov 2025 | 260 | 0.31% | 5 | 60.5K | 73.1% | 1 |
| Dec 2025 | 210 | 0.25% | 5 | 60.5K | 73.1% | 1 |
| Jan 2026 | 260 | 0.31% | 5 | 60.5K | 72% | 1 |
| Feb 2026 | 260 | 0.36% | 5 | 49.5K | 69.2% | 1 |
| Mar 2026 | 260 | 0.34% | 5 | 49.5K | 64.8% | 1 |
| Apr 2026 | 260 | 0.36% | 5 | 49.5K | 68.1% | 1 |
| May 2026 | 210 | 0.32% | 5 | 40.5K | 61.9% | 1 |
| Jun 2026 | 210 | 0.32% | 5 | 40.5K | 62.1% | 1 |
| Jul 2026 | 170 | 0.24% | 5 | 49.5K | 69.4% | 1 |
| Aug 2026 | 170 | 0.23% | 5 | 49.5K | 68.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Leaky Paywall’s and Pico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Leaky Paywall**: Measured on the search terms “leaky paywall” and “leakypaywall”, summed into one figure.
- **Pico**: Measured on the search term “pico 4”.

- [Leaky Paywall profile](/demand/global-en/brands/leaky-paywall)
- [Pico profile](/demand/global-en/brands/pico)
- [All paywall platforms worldwide](/demand/global-en/categories/paywall-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Leaky Paywall or Pico?

In August 2026, Pico had more branded searches than Leaky Paywall among paywall platforms worldwide. Pico was estimated to have 49.5K branded searches compared to Leaky Paywall’s 170, and held a 68.3% Share of Search versus Leaky Paywall’s 0.23%.

## Cite this page

Brandwave. "Leaky Paywall vs Pico: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/leaky-paywall-vs-pico

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leaky-paywall-vs-pico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.