---
title: "Leadpages vs MailerLite: Which is searched more?"
description: "Is Leadpages or MailerLite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/leadpages-vs-mailerlite"
publisher: "Brandwave"
---

# Leadpages vs MailerLite: Which is searched more?

Is Leadpages or MailerLite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Leadpages and MailerLite
- **Competitive set**: Landing page builders
- **Market**: Global
- **Month measured**: Sep 2026
- **Leadpages Share of Search**: 0.28%
- **MailerLite Share of Search**: 7.7%

## Is Leadpages or MailerLite more popular in search?

- In September 2026, MailerLite had more branded searches than Leadpages among landing page builders worldwide. MailerLite had about 246,000 branded searches, while Leadpages had 9,030. MailerLite made up 7.7% of all landing page builder searches we track, and Leadpages accounted for 0.28%.
- MailerLite was ahead of Leadpages in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leadpages’ share of searches among landing page builders worldwide moved from 0.47% to 0.28%, and its estimated monthly branded searches moved from 18.5K to 9K.
- Across the 12 months ending September 2026, MailerLite’s share of searches among landing page builders worldwide moved from 6.3% to 7.7%, and its estimated monthly branded searches moved from 247K to 246K.

## Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leadpages appeared in all five answers. MailerLite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Leadpages was listed before MailerLite in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Unbounce | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Leadpages | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Framer | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Carrd | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Wix | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Landingi | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| Instapage | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| MailerLite | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| ClickFunnels | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about landing page builders

- Asked ChatGPT "Which landing page builder should I use?": 1. Framer, 2. Leadpages, 3. Unbounce, 4. Carrd
- Asked ChatGPT "What are the best landing page builders?": 1. Framer, 2. Unbounce, 3. Leadpages, 4. Carrd, 5. Instapage, 6. Landingi
- Asked ChatGPT "What's the best landing page builder for lead generation?": 1. Unbounce, 2. Leadpages, 3. Landingi, 4. MailerLite
- Searched Google, AI Overview "landing page builders": 1. Carrd, 2. Wix, 3. Leadpages, 4. Unbounce, 5. Landingi, 6. MailerLite
- Searched Google, AI Overview "landing page tools": 1. Unbounce, 2. Leadpages, 3. Instapage, 4. Wix, 5. Landingi

Not named in any answer: ClickFunnels.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for landing page builders worldwide in September 2026?

- In September 2026, MailerLite gained share of searches among landing page builders worldwide, from 6.4% to 7.7%.
- Estimated monthly branded searches for Leadpages worldwide fell 51.2% over 12 measured months, from 18.5K to 9K in September 2026.

## Month by month

| Month | Leadpages estimated searches | Leadpages Share of Search | Leadpages rank | MailerLite estimated searches | MailerLite Share of Search | MailerLite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.5K | 0.47% | 6 | 247K | 6.3% | 2 |
| Nov 2025 | 18.4K | 0.48% | 6 | 247K | 6.4% | 2 |
| Dec 2025 | 15.1K | 0.47% | 6 | 201K | 6.3% | 2 |
| Jan 2026 | 18.5K | 0.48% | 6 | 247K | 6.3% | 2 |
| Feb 2026 | 17.8K | 0.46% | 7 | 247K | 6.3% | 2 |
| Mar 2026 | 16K | 0.41% | 7 | 247K | 6.3% | 2 |
| Apr 2026 | 15.1K | 0.39% | 7 | 247K | 6.4% | 2 |
| May 2026 | 12.6K | 0.33% | 7 | 247K | 6.4% | 2 |
| Jun 2026 | 10.6K | 0.33% | 7 | 247K | 7.6% | 2 |
| Jul 2026 | 8.6K | 0.27% | 7 | 246K | 7.7% | 2 |
| Aug 2026 | 8.5K | 0.27% | 7 | 201K | 6.4% | 2 |
| Sep 2026 | 9K | 0.28% | 7 | 246K | 7.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Leadpages’ and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Leadpages**: Measured on the search terms “lead pages”, “leadpages” and “leadpages landing page”, summed into one figure.
- **MailerLite**: Measured on the search terms “mailer lite”, “MailerLite”, “mailerlite app” and “mailerlite landing page”, summed into one figure.

- [Leadpages profile](/demand/global-en/brands/leadpages)
- [MailerLite profile](/demand/global-en/brands/mailerlite)
- [All landing page builders worldwide](/demand/global-en/categories/landing-page-builders): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Leadpages or MailerLite more popular in search?

In September 2026, MailerLite had more branded searches than Leadpages among landing page builders worldwide. MailerLite had about 246,000 branded searches, while Leadpages had 9,030. MailerLite made up 7.7% of all landing page builder searches we track, and Leadpages accounted for 0.28%.

## Cite this page

Brandwave. "Leadpages vs MailerLite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/leadpages-vs-mailerlite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leadpages-vs-mailerlite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
