--- title: "Leadfeeder vs RB2B: Which is more popular by branded search?" description: "Which is more popular in search, Leadfeeder or RB2B? Compare estimated monthly branded-search demand and Share of Search inside the Website visitor identification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/leadfeeder-vs-rb2b" publisher: "Brandwave" --- # Leadfeeder vs RB2B: Which is more popular by branded search? Which is more popular in search, Leadfeeder or RB2B? Compare estimated monthly branded-search demand and Share of Search inside the Website visitor identification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leadfeeder and RB2B - **Competitive set**: Website visitor identification platforms - **Market**: Global - **Month measured**: Aug 2026 - **Leadfeeder Share of Search**: 39% - **RB2B Share of Search**: 40.1% ## Which is more popular in search, Leadfeeder or RB2B? - In August 2026, RB2B had more branded searches than Leadfeeder among website visitor identification platforms worldwide. RB2B was estimated to have 10.8K branded searches compared to Leadfeeder’s 10.5K, and held a 40.1% Share of Search versus Leadfeeder’s 39%. - The lead changed hands 2 times in the 11 months ending August 2026: Leadfeeder took it in April 2026, RB2B took it in July 2026. - Across the 11 months ending August 2026, Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide moved from 33.9% to 39%, and its estimated monthly branded searches moved from 8.8K to 10.5K. - Across the 11 months ending August 2026, RB2B’s estimated Share of Search among website visitor identification platforms worldwide moved from 41.2% to 40.1%, and its estimated monthly branded searches moved from 10.7K to 10.8K. ## How did search popularity change for website visitor identification platforms worldwide in August 2026? - Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide has lost ground for 3 months in a row, from 43.5% to 39% in August 2026. ## Month by month | Month | Leadfeeder estimated searches | Leadfeeder Share of Search | Leadfeeder rank | RB2B estimated searches | RB2B Share of Search | RB2B rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.8K | 33.9% | 2 | 10.7K | 41.2% | 1 | | Nov 2025 | 8.7K | 36.1% | 2 | 8.9K | 37.1% | 1 | | Dec 2025 | 7.2K | 30.4% | 2 | 10.6K | 45% | 1 | | Jan 2026 | 8.7K | 30.4% | 2 | 13.4K | 47% | 1 | | Feb 2026 | 8.7K | 33.1% | 2 | 10.8K | 41% | 1 | | Mar 2026 | 10.7K | 33.7% | 2 | 13.3K | 42.1% | 1 | | Apr 2026 | 13.1K | 40.2% | 1 | 13K | 40% | 2 | | May 2026 | 12.8K | 43.5% | 1 | 10.8K | 36.8% | 2 | | Jun 2026 | 12.9K | 43.1% | 1 | 10.8K | 36% | 2 | | Jul 2026 | 10.6K | 39.1% | 2 | 10.8K | 40.1% | 1 | | Aug 2026 | 10.5K | 39% | 2 | 10.8K | 40.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Leadfeeder’s and RB2B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leadfeeder**: Measured on the search terms “leadfeeder”, “leadfeeder alternatives”, “leadfeeder dealfront”, “leadfeeder pricing”, “leadfeeder reviews”, “leadfeeder website visitor identification”, “leadfeeder website visitor tracking”, “leadfeeder-alternatives” and “leadfeeder.com”, summed into one figure. - **RB2B**: Measured on the search terms “rb2b”, “rb2b alternatives”, “rb2b competitors”, “rb2b pricing”, “rb2b pro”, “rb2b reviews” and “rb2b.com”, summed into one figure. - [Leadfeeder profile](/demand/global-en/brands/leadfeeder) - [RB2B profile](/demand/global-en/brands/rb2b) - [All website visitor identification platforms worldwide](/demand/global-en/categories/website-visitor-identification-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Leadfeeder or RB2B? In August 2026, RB2B had more branded searches than Leadfeeder among website visitor identification platforms worldwide. RB2B was estimated to have 10.8K branded searches compared to Leadfeeder’s 10.5K, and held a 40.1% Share of Search versus Leadfeeder’s 39%. ## Cite this page Brandwave. "Leadfeeder vs RB2B: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/leadfeeder-vs-rb2b This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/leadfeeder-vs-rb2b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.