--- title: "Le Creuset vs Victoria: Which is searched more?" description: "Is Le Creuset or Victoria more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cast iron skillet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/le-creuset-vs-victoria-cast-iron" publisher: "Brandwave" --- # Le Creuset vs Victoria: Which is searched more? Is Le Creuset or Victoria more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cast iron skillet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and Victoria - **Competitive set**: Cast iron skillet brands - **Market**: Global - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 85.8% - **Victoria Share of Search**: 0.17% ## Is Le Creuset or Victoria more popular in search? - In September 2026, Le Creuset had more branded searches than Victoria among cast iron skillet brands worldwide. Le Creuset had about 1.5 million branded searches, while Victoria had 2,900. Le Creuset made up 85.8% of all cast iron skillet brand searches we track, and Victoria accounted for 0.17%. - Le Creuset was ahead of Victoria in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among cast iron skillet brands worldwide moved from 84.4% to 85.8%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Victoria’s share of searches among cast iron skillet brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top cast iron skillet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Victoria was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Le Creuset | 0 of 3 | 2 of 2 | 2 of 5 | | Staub | 0 of 3 | 0 of 2 | 0 of 5 | | Ooni | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about cast iron skillet brands - Asked ChatGPT "Which cast iron skillet brand should I buy?": 1. Victoria - Asked ChatGPT "What are the best cast iron skillet brands?": 1. Victoria - Asked ChatGPT "What's the best cast iron skillet brand for everyday cooking?": 1. Victoria - Searched Google, AI Overview "best cast iron skillet": 1. Victoria, 2. Le Creuset - Searched Google, AI Overview "enameled cast iron skillet": 1. Le Creuset Not named in any answer: Staub and Ooni. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cast iron skillet brands worldwide in September 2026? - In September 2026, Le Creuset gained share of searches among cast iron skillet brands worldwide, from 83.1% to 85.8%. - Estimated monthly branded searches for Victoria worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | Victoria estimated searches | Victoria Share of Search | Victoria rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 84.4% | 1 | 2.4K | 0.14% | 4 | | Nov 2025 | 2.2M | 84.4% | 1 | 3.6K | 0.14% | 4 | | Dec 2025 | 2.2M | 85.3% | 1 | 3.6K | 0.14% | 4 | | Jan 2026 | 1.5M | 82.7% | 1 | 3.6K | 0.2% | 4 | | Feb 2026 | 1.2M | 84.3% | 1 | 2.4K | 0.17% | 4 | | Mar 2026 | 1.2M | 81.7% | 1 | 2.4K | 0.16% | 4 | | Apr 2026 | 1.2M | 83.1% | 1 | 2.4K | 0.16% | 4 | | May 2026 | 1.2M | 79.5% | 1 | 2.9K | 0.19% | 4 | | Jun 2026 | 1.2M | 82.5% | 1 | 2.4K | 0.16% | 4 | | Jul 2026 | 1.2M | 84.3% | 1 | 2.4K | 0.17% | 4 | | Aug 2026 | 1.2M | 83.1% | 1 | 2.9K | 0.2% | 4 | | Sep 2026 | 1.5M | 85.8% | 1 | 2.9K | 0.17% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and Victoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search term “le creuset”. - **Victoria**: Measured on the search term “victoria cast iron”. - [Le Creuset profile](/demand/global-en/brands/le-creuset) - [Victoria profile](/demand/global-en/brands/victoria-cast-iron) - [All cast iron skillet brands worldwide](/demand/global-en/categories/cast-iron-skillet-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or Victoria more popular in search? In September 2026, Le Creuset had more branded searches than Victoria among cast iron skillet brands worldwide. Le Creuset had about 1.5 million branded searches, while Victoria had 2,900. Le Creuset made up 85.8% of all cast iron skillet brand searches we track, and Victoria accounted for 0.17%. ## Cite this page Brandwave. "Le Creuset vs Victoria: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/le-creuset-vs-victoria-cast-iron This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/le-creuset-vs-victoria-cast-iron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.