--- title: "Le Creuset vs Lodge: Which is searched more?" description: "Is Le Creuset or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/le-creuset-vs-lodge-cast-iron" publisher: "Brandwave" --- # Le Creuset vs Lodge: Which is searched more? Is Le Creuset or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and Lodge - **Competitive set**: Frying pan brands - **Market**: Global - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 55.6% - **Lodge Share of Search**: 2.7% ## Is Le Creuset or Lodge more popular in search? - In September 2026, Le Creuset had more branded searches than Lodge among frying pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Lodge had 74,000. Le Creuset made up 55.6% of all frying pan brand searches we track, and Lodge accounted for 2.7%. - Le Creuset was ahead of Lodge in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands worldwide moved from 54.3% to 55.6%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands worldwide moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top frying pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lodge was listed before Le Creuset in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tramontina | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | All-Clad | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Lodge | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tefal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Caraway | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Made In | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about frying pan brands - Asked ChatGPT "Which frying pan brand should I buy?": 1. All-Clad, 2. Tramontina, 3. Lodge, 4. Caraway - Asked ChatGPT "What are the best frying pan brands?": 1. All-Clad, 2. Tramontina, 3. Lodge, 4. Tefal, 5. Made In - Asked ChatGPT "What's the best frying pan brand for everyday cooking?": 1. Tramontina, 2. All-Clad, 3. Tefal, 4. Lodge - Searched Google, AI Overview "cast iron pan": 1. Lodge - Searched Google, AI Overview "nonstick frying pan": 1. Tramontina, 2. Le Creuset Not named in any answer: Circulon, Ninja and HexClad. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for frying pan brands worldwide in September 2026? - In September 2026, Le Creuset gained share of searches among frying pan brands worldwide, from 51.9% to 55.6%. - In September 2026, Lodge lost share of searches among frying pan brands worldwide, from 3.8% to 2.7%. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | Lodge estimated searches | Lodge Share of Search | Lodge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 54.3% | 1 | 90.5K | 3.3% | 6 | | Nov 2025 | 2.2M | 53.1% | 1 | 135K | 3.2% | 7 | | Dec 2025 | 2.2M | 56.8% | 1 | 135K | 3.4% | 7 | | Jan 2026 | 1.5M | 50.2% | 1 | 110K | 3.7% | 6 | | Feb 2026 | 1.2M | 50.5% | 1 | 90.5K | 3.7% | 6 | | Mar 2026 | 1.2M | 50.1% | 1 | 74K | 3% | 6 | | Apr 2026 | 1.2M | 52.6% | 1 | 90.5K | 3.9% | 6 | | May 2026 | 1.2M | 50.1% | 1 | 90.5K | 3.7% | 6 | | Jun 2026 | 1.2M | 49.5% | 1 | 90.5K | 3.7% | 6 | | Jul 2026 | 1.2M | 53.9% | 1 | 90.5K | 4% | 6 | | Aug 2026 | 1.2M | 51.9% | 1 | 90.5K | 3.8% | 6 | | Sep 2026 | 1.5M | 55.6% | 1 | 74K | 2.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search term “le creuset”. - **Lodge**: Measured on the search term “lodge cast iron”. - [Le Creuset profile](/demand/global-en/brands/le-creuset) - [Lodge profile](/demand/global-en/brands/lodge-cast-iron) - [All frying pan brands worldwide](/demand/global-en/categories/frying-pan-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or Lodge more popular in search? In September 2026, Le Creuset had more branded searches than Lodge among frying pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Lodge had 74,000. Le Creuset made up 55.6% of all frying pan brand searches we track, and Lodge accounted for 2.7%. ## Cite this page Brandwave. "Le Creuset vs Lodge: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/le-creuset-vs-lodge-cast-iron This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/le-creuset-vs-lodge-cast-iron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.