--- title: "Lavazza vs Peet's Coffee: Which is searched more?" description: "Is Lavazza or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lavazza-vs-peets-coffee" publisher: "Brandwave" --- # Lavazza vs Peet's Coffee: Which is searched more? Is Lavazza or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lavazza and Peet's Coffee - **Competitive set**: Coffee pod brands - **Market**: Global - **Month measured**: Sep 2026 - **Lavazza Share of Search**: 0.84% - **Peet's Coffee Share of Search**: 1.5% ## Is Lavazza or Peet's Coffee more popular in search? - In September 2026, Peet's Coffee had more branded searches than Lavazza among coffee pod brands worldwide. Peet's Coffee had about 550,000 branded searches, while Lavazza had 301,000. Peet's Coffee made up 1.5% of all coffee pod brand searches we track, and Lavazza accounted for 0.84%. - Peet's Coffee was ahead of Lavazza in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lavazza’s share of searches among coffee pod brands worldwide moved from 0.72% to 0.84%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee pod brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 550K. ## Top coffee pod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lavazza was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Peet's Coffee was listed before Lavazza in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Green Mountain Coffee Roasters | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Starbucks | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | The Original Donut Shop | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lavazza | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'OR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee pod brands - Asked ChatGPT "Which coffee pod brand should I buy?": 1. Peet's Coffee, 2. Green Mountain Coffee Roasters, 3. The Original Donut Shop, 4. Nespresso - Asked ChatGPT "What are the best coffee pod brands?": 1. Nespresso, 2. Peet's Coffee, 3. Starbucks, 4. Lavazza, 5. Green Mountain Coffee Roasters - Asked ChatGPT "What's the best coffee pod brand for everyday coffee?": 1. The Original Donut Shop, 2. Nespresso - Searched Google, AI Overview "coffee pods": 1. Nespresso, 2. Green Mountain Coffee Roasters, 3. Starbucks - Searched Google, AI Overview "coffee pod brands": 1. Peet's Coffee, 2. Starbucks, 3. Green Mountain Coffee Roasters, 4. Nespresso, 5. The Original Donut Shop Not named in any answer: Dolce Gusto, Illy, L'OR and Grind. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for coffee pod brands worldwide in September 2026? - Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## Month by month | Month | Lavazza estimated searches | Lavazza Share of Search | Lavazza rank | Peet's Coffee estimated searches | Peet's Coffee Share of Search | Peet's Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 0.72% | 5 | 550K | 1.1% | 4 | | Nov 2025 | 368K | 0.58% | 5 | 550K | 0.87% | 4 | | Dec 2025 | 368K | 0.59% | 5 | 550K | 0.89% | 4 | | Jan 2026 | 368K | 0.86% | 5 | 673K | 1.6% | 4 | | Feb 2026 | 301K | 0.85% | 5 | 450K | 1.3% | 4 | | Mar 2026 | 368K | 1% | 5 | 450K | 1.3% | 4 | | Apr 2026 | 301K | 0.84% | 5 | 450K | 1.3% | 4 | | May 2026 | 301K | 0.84% | 5 | 550K | 1.5% | 4 | | Jun 2026 | 246K | 0.69% | 5 | 450K | 1.3% | 4 | | Jul 2026 | 301K | 0.86% | 5 | 450K | 1.3% | 4 | | Aug 2026 | 301K | 0.84% | 5 | 550K | 1.5% | 4 | | Sep 2026 | 301K | 0.84% | 5 | 550K | 1.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lavazza’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lavazza**: Measured on the search term “lavazza”. - **Peet's Coffee**: Measured on the search term “peets coffee”. - [Lavazza profile](/demand/global-en/brands/lavazza) - [Peet's Coffee profile](/demand/global-en/brands/peets-coffee) - [All coffee pod brands worldwide](/demand/global-en/categories/coffee-pod-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lavazza or Peet's Coffee more popular in search? In September 2026, Peet's Coffee had more branded searches than Lavazza among coffee pod brands worldwide. Peet's Coffee had about 550,000 branded searches, while Lavazza had 301,000. Peet's Coffee made up 1.5% of all coffee pod brand searches we track, and Lavazza accounted for 0.84%. ## Cite this page Brandwave. "Lavazza vs Peet's Coffee: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lavazza-vs-peets-coffee This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lavazza-vs-peets-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.