---
title: "Lavazza vs Moccona: Which is more popular by branded search?"
description: "Which is more popular in search, Lavazza or Moccona? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lavazza-vs-moccona"
publisher: "Brandwave"
---

# Lavazza vs Moccona: Which is more popular by branded search?

Which is more popular in search, Lavazza or Moccona? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lavazza and Moccona
- **Competitive set**: Coffee brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lavazza Share of Search**: 0.95%
- **Moccona Share of Search**: 0.09%

## Which is more popular in search, Lavazza or Moccona?

- In August 2026, Lavazza had more branded searches than Moccona among coffee brands worldwide. Lavazza was estimated to have 301K branded searches compared to Moccona’s 27.1K, and held a 0.95% Share of Search versus Moccona’s 0.09%.
- Lavazza was ahead of Moccona in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lavazza’s estimated Share of Search among coffee brands worldwide moved from 0.79% to 0.95%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee brands worldwide moved from 0.05% to 0.09%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

## How did search popularity change for coffee brands worldwide in August 2026?

- Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
- Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## Month by month

| Month | Lavazza estimated searches | Lavazza Share of Search | Lavazza rank | Moccona estimated searches | Moccona Share of Search | Moccona rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 0.79% | 3 | 22.2K | 0.05% | 5 |
| Nov 2025 | 368K | 0.65% | 3 | 22.2K | 0.04% | 5 |
| Dec 2025 | 368K | 0.65% | 3 | 22.2K | 0.04% | 5 |
| Jan 2026 | 368K | 0.95% | 3 | 22.2K | 0.06% | 5 |
| Feb 2026 | 301K | 0.95% | 3 | 18.1K | 0.06% | 5 |
| Mar 2026 | 368K | 1.2% | 3 | 22.2K | 0.07% | 5 |
| Apr 2026 | 301K | 0.95% | 3 | 22.2K | 0.07% | 5 |
| May 2026 | 301K | 0.94% | 3 | 27.1K | 0.08% | 5 |
| Jun 2026 | 246K | 0.77% | 3 | 27.1K | 0.09% | 5 |
| Jul 2026 | 301K | 0.95% | 3 | 27.1K | 0.09% | 5 |
| Aug 2026 | 301K | 0.95% | 3 | 27.1K | 0.09% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lavazza’s and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lavazza**: Measured on the search term “lavazza”.
- **Moccona**: Measured on the search term “moccona”.

- [Lavazza profile](/demand/global-en/brands/lavazza)
- [Moccona profile](/demand/global-en/brands/moccona)
- [All coffee brands worldwide](/demand/global-en/categories/coffee-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lavazza or Moccona?

In August 2026, Lavazza had more branded searches than Moccona among coffee brands worldwide. Lavazza was estimated to have 301K branded searches compared to Moccona’s 27.1K, and held a 0.95% Share of Search versus Moccona’s 0.09%.

## Cite this page

Brandwave. "Lavazza vs Moccona: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lavazza-vs-moccona

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lavazza-vs-moccona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.