---
title: "Lattafa vs Tom Ford: Which is searched more?"
description: "Is Lattafa or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lattafa-vs-tom-ford"
publisher: "Brandwave"
---

# Lattafa vs Tom Ford: Which is searched more?

Is Lattafa or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lattafa and Tom Ford
- **Competitive set**: Fragrance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Lattafa Share of Search**: 4.3%
- **Tom Ford Share of Search**: 6.4%

## Is Lattafa or Tom Ford more popular in search?

- In September 2026, Tom Ford had more branded searches than Lattafa among fragrance brands worldwide. Tom Ford had about 1.2 million branded searches, while Lattafa had 823,000. Tom Ford made up 6.4% of all fragrance brand searches we track, and Lattafa accounted for 4.3%.
- Tom Ford was ahead of Lattafa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lattafa’s share of searches among fragrance brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands worldwide moved from 6.3% to 6.4%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for fragrance brands worldwide in September 2026?

- In September 2026, Tom Ford overtook Versace and 2 others to rank 4th among fragrance brands worldwide, with 6.4% of the searches.

## Month by month

| Month | Lattafa estimated searches | Lattafa Share of Search | Lattafa rank | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 4.2% | 7 | 1.2M | 6.3% | 5 |
| Nov 2025 | 1M | 4.8% | 8 | 1.2M | 5.8% | 6 |
| Dec 2025 | 1.2M | 4.7% | 8 | 1.5M | 5.7% | 5 |
| Jan 2026 | 823K | 3.3% | 7 | 1.2M | 4.9% | 5 |
| Feb 2026 | 823K | 4.6% | 7 | 1M | 5.6% | 5 |
| Mar 2026 | 823K | 4.2% | 7 | 1M | 5.1% | 6 |
| Apr 2026 | 823K | 4.4% | 7 | 1M | 5.4% | 5 |
| May 2026 | 823K | 3.8% | 7 | 1M | 4.6% | 6 |
| Jun 2026 | 673K | 3.1% | 8 | 823K | 3.8% | 7 |
| Jul 2026 | 673K | 3.7% | 8 | 1M | 5.5% | 4 |
| Aug 2026 | 823K | 4.4% | 8 | 1M | 5.4% | 7 |
| Sep 2026 | 823K | 4.3% | 8 | 1.2M | 6.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lattafa’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lattafa**: Measured on the search term “lattafa”.
- **Tom Ford**: Measured on the search term “tom ford”.

- [Lattafa profile](/demand/global-en/brands/lattafa)
- [Tom Ford profile](/demand/global-en/brands/tom-ford)
- [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lattafa or Tom Ford more popular in search?

In September 2026, Tom Ford had more branded searches than Lattafa among fragrance brands worldwide. Tom Ford had about 1.2 million branded searches, while Lattafa had 823,000. Tom Ford made up 6.4% of all fragrance brand searches we track, and Lattafa accounted for 4.3%.

## Cite this page

Brandwave. "Lattafa vs Tom Ford: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lattafa-vs-tom-ford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lattafa-vs-tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.