--- title: "Latham Pools vs Summer Waves: Which is searched more?" description: "Is Latham Pools or Summer Waves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimming pool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/latham-pools-vs-summer-waves" publisher: "Brandwave" --- # Latham Pools vs Summer Waves: Which is searched more? Is Latham Pools or Summer Waves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimming pool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Latham Pools and Summer Waves - **Competitive set**: Swimming pool brands - **Market**: Global - **Month measured**: Sep 2026 - **Latham Pools Share of Search**: 2.1% - **Summer Waves Share of Search**: 1.8% ## Is Latham Pools or Summer Waves more popular in search? - In September 2026, Latham Pools had more branded searches than Summer Waves among swimming pool brands worldwide. Latham Pools had about 12,100 branded searches, while Summer Waves had 10,000. Latham Pools made up 2.1% of all swimming pool brand searches we track, and Summer Waves accounted for 1.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Summer Waves took it in June 2026, Latham Pools took it in September 2026. - Across the 12 months ending September 2026, Latham Pools’ share of searches among swimming pool brands worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K. - Across the 12 months ending September 2026, Summer Waves’ share of searches among swimming pool brands worldwide moved from 0.96% to 1.8%, and its estimated monthly branded searches moved from 5.4K to 10K. ## Top swimming pool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Latham Pools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Summer Waves did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Latham Pools | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Thursday Pools | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Doughboy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bestway | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Coleman | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Lay-Z-Spa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Summer Waves | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimming pool brands - Asked ChatGPT "Which swimming pool brand should I buy?": 1. Intex, 2. Bestway, 3. Doughboy, 4. Latham Pools - Asked ChatGPT "What are the best swimming pool brands?": 1. Latham Pools, 2. Thursday Pools, 3. Doughboy, 4. Intex, 5. Bestway - Asked ChatGPT "What's the best swimming pool brand for backyard use?": 1. Latham Pools, 2. Thursday Pools, 3. Intex - Searched Google, AI Overview "above ground pool": 1. Intex - Searched Google, AI Overview "swimming pool for home": 1. Intex, 2. Coleman Not named in any answer: Lay-Z-Spa and Summer Waves. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for swimming pool brands worldwide in September 2026? - In September 2026, Summer Waves lost share of searches among swimming pool brands worldwide, from 2.8% to 1.8%. - In September 2026, Latham Pools rose from 6th to 5th among swimming pool brands worldwide. ## Month by month | Month | Latham Pools estimated searches | Latham Pools Share of Search | Latham Pools rank | Summer Waves estimated searches | Summer Waves Share of Search | Summer Waves rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.4% | 5 | 5.4K | 0.96% | 6 | | Nov 2025 | 5.4K | 0.98% | 5 | 4.3K | 0.79% | 6 | | Dec 2025 | 5.4K | 0.88% | 5 | 4.3K | 0.7% | 6 | | Jan 2026 | 8.1K | 1.4% | 5 | 5.7K | 0.96% | 6 | | Feb 2026 | 12.1K | 2.3% | 5 | 7K | 1.4% | 6 | | Mar 2026 | 40.5K | 5.8% | 5 | 13.5K | 1.9% | 7 | | Apr 2026 | 60.5K | 7.2% | 5 | 19.2K | 2.3% | 6 | | May 2026 | 74K | 5.5% | 5 | 47.9K | 3.6% | 6 | | Jun 2026 | 33.1K | 2% | 6 | 67.6K | 4% | 5 | | Jul 2026 | 49.5K | 3.6% | 6 | 61.6K | 4.5% | 5 | | Aug 2026 | 22.2K | 2.4% | 6 | 26.6K | 2.8% | 5 | | Sep 2026 | 12.1K | 2.1% | 5 | 10K | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Latham Pools’ and Summer Waves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Latham Pools**: Measured on the search term “latham pools”. - **Summer Waves**: Measured on the search terms “summer waves pool” and “summerwaves”, summed into one figure. - [Latham Pools profile](/demand/global-en/brands/latham-pools) - [Summer Waves profile](/demand/global-en/brands/summer-waves) - [All swimming pool brands worldwide](/demand/global-en/categories/swimming-pool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Latham Pools or Summer Waves more popular in search? In September 2026, Latham Pools had more branded searches than Summer Waves among swimming pool brands worldwide. Latham Pools had about 12,100 branded searches, while Summer Waves had 10,000. Latham Pools made up 2.1% of all swimming pool brand searches we track, and Summer Waves accounted for 1.8%. ## Cite this page Brandwave. "Latham Pools vs Summer Waves: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/latham-pools-vs-summer-waves This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/latham-pools-vs-summer-waves. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.