---
title: "Latham Pools vs Lay-Z-Spa: Which is searched more?"
description: "Is Latham Pools or Lay-Z-Spa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimming pool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/latham-pools-vs-lay-z-spa"
publisher: "Brandwave"
---

# Latham Pools vs Lay-Z-Spa: Which is searched more?

Is Latham Pools or Lay-Z-Spa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimming pool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Latham Pools and Lay-Z-Spa
- **Competitive set**: Swimming pool brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Latham Pools Share of Search**: 2.1%
- **Lay-Z-Spa Share of Search**: 11%

## Is Latham Pools or Lay-Z-Spa more popular in search?

- In September 2026, Lay-Z-Spa had more branded searches than Latham Pools among swimming pool brands worldwide. Lay-Z-Spa had about 62,700 branded searches, while Latham Pools had 12,100. Lay-Z-Spa made up 11% of all swimming pool brand searches we track, and Latham Pools accounted for 2.1%.
- Lay-Z-Spa was ahead of Latham Pools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Latham Pools’ share of searches among swimming pool brands worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Lay-Z-Spa’s share of searches among swimming pool brands worldwide moved from 9.1% to 11%, and its estimated monthly branded searches moved from 51.2K to 62.7K.

## How did search popularity change for swimming pool brands worldwide in September 2026?

- In September 2026, Lay-Z-Spa lost share of searches among swimming pool brands worldwide, from 14% to 11%.
- In September 2026, Latham Pools rose from 6th to 5th among swimming pool brands worldwide.

## Month by month

| Month | Latham Pools estimated searches | Latham Pools Share of Search | Latham Pools rank | Lay-Z-Spa estimated searches | Lay-Z-Spa Share of Search | Lay-Z-Spa rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 1.4% | 5 | 51.2K | 9.1% | 4 |
| Nov 2025 | 5.4K | 0.98% | 5 | 45.2K | 8.2% | 4 |
| Dec 2025 | 5.4K | 0.88% | 5 | 45.2K | 7.3% | 4 |
| Jan 2026 | 8.1K | 1.4% | 5 | 51.2K | 8.6% | 4 |
| Feb 2026 | 12.1K | 2.3% | 5 | 45.2K | 8.7% | 4 |
| Mar 2026 | 40.5K | 5.8% | 5 | 82.6K | 11.8% | 4 |
| Apr 2026 | 60.5K | 7.2% | 5 | 135K | 15.9% | 4 |
| May 2026 | 74K | 5.5% | 5 | 275K | 20.6% | 3 |
| Jun 2026 | 33.1K | 2% | 6 | 292K | 17.4% | 3 |
| Jul 2026 | 49.5K | 3.6% | 6 | 256K | 18.5% | 3 |
| Aug 2026 | 22.2K | 2.4% | 6 | 131K | 14% | 4 |
| Sep 2026 | 12.1K | 2.1% | 5 | 62.7K | 11% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Latham Pools’ and Lay-Z-Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Latham Pools**: Measured on the search term “latham pools”.
- **Lay-Z-Spa**: Measured on the search terms “lay z spa” and “lazyspa”, summed into one figure.

- [Latham Pools profile](/demand/global-en/brands/latham-pools)
- [Lay-Z-Spa profile](/demand/global-en/brands/lay-z-spa)
- [All swimming pool brands worldwide](/demand/global-en/categories/swimming-pool-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Latham Pools or Lay-Z-Spa more popular in search?

In September 2026, Lay-Z-Spa had more branded searches than Latham Pools among swimming pool brands worldwide. Lay-Z-Spa had about 62,700 branded searches, while Latham Pools had 12,100. Lay-Z-Spa made up 11% of all swimming pool brand searches we track, and Latham Pools accounted for 2.1%.

## Cite this page

Brandwave. "Latham Pools vs Lay-Z-Spa: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/latham-pools-vs-lay-z-spa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/latham-pools-vs-lay-z-spa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.