--- title: "Later vs Publer: Which is searched more?" description: "Is Later or Publer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/later-vs-publer" publisher: "Brandwave" --- # Later vs Publer: Which is searched more? Is Later or Publer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Later and Publer - **Competitive set**: Social media scheduling tools - **Market**: Global - **Month measured**: Sep 2026 - **Later Share of Search**: 0.93% - **Publer Share of Search**: 11% ## Is Later or Publer more popular in search? - In September 2026, Publer had more branded searches than Later among social media scheduling tools worldwide. Publer had about 110,000 branded searches, while Later had 9,280. Publer made up 11% of all social media scheduling tool searches we track, and Later accounted for 0.93%. - Publer was ahead of Later in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Later’s share of searches among social media scheduling tools worldwide moved from 1.6% to 0.93%, and its estimated monthly branded searches moved from 13.2K to 9.3K. - Across the 12 months ending September 2026, Publer’s share of searches among social media scheduling tools worldwide moved from 9% to 11%, and its estimated monthly branded searches moved from 74K to 110K. ## Top social media scheduling tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Later was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Publer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Later was listed before Publer in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buffer | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Later | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Metricool | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Publer | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Hootsuite | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sprout Social | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Planoly | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Loomly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media scheduling tools - Asked ChatGPT "Which social media scheduling tool should I use?": 1. Buffer, 2. Later, 3. Metricool, 4. Publer, 5. Hootsuite - Asked ChatGPT "What are the best social media scheduling tools?": 1. Buffer, 2. Metricool, 3. Later, 4. Publer, 5. Hootsuite, 6. Sprout Social - Asked ChatGPT "What's the best social media scheduling tool for scheduled posts?": 1. Buffer, 2. Publer, 3. Later, 4. Metricool - Searched Google, AI Overview "social media scheduling tools": 1. Buffer, 2. Hootsuite, 3. Metricool, 4. Later, 5. Sprout Social - Searched Google, AI Overview "social media planner": 1. Planoly Not named in any answer: Loomly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for social media scheduling tools worldwide in September 2026? - In September 2026, Buffer overtook Hootsuite and Publer to rank 2nd among social media scheduling tools worldwide, with 18.8% of the searches. - In September 2026, Publer lost share of searches among social media scheduling tools worldwide, from 13.3% to 11%. - Later’s share of searches among social media scheduling tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026. ## Month by month | Month | Later estimated searches | Later Share of Search | Later rank | Publer estimated searches | Publer Share of Search | Publer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.2K | 1.6% | 8 | 74K | 9% | 4 | | Nov 2025 | 11.9K | 1.5% | 8 | 74K | 9.5% | 4 | | Dec 2025 | 10K | 1.4% | 8 | 74K | 10.3% | 4 | | Jan 2026 | 13.1K | 1.5% | 8 | 90.5K | 10.5% | 4 | | Feb 2026 | 11.7K | 1.5% | 8 | 74K | 9.5% | 4 | | Mar 2026 | 13.7K | 1.5% | 8 | 90.5K | 10.1% | 4 | | Apr 2026 | 12.3K | 1.4% | 8 | 135K | 15% | 3 | | May 2026 | 11.2K | 1.3% | 8 | 135K | 15.6% | 3 | | Jun 2026 | 12.4K | 1.5% | 8 | 110K | 13% | 3 | | Jul 2026 | 10.9K | 1.3% | 8 | 110K | 12.7% | 4 | | Aug 2026 | 9.5K | 1.1% | 8 | 110K | 13.3% | 3 | | Sep 2026 | 9.3K | 0.93% | 8 | 110K | 11% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Later’s and Publer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Later**: Measured on the search terms “later app”, “later influencer marketing”, “later instagram planning”, “later instagram scheduler”, “later instagram scheduling”, “later scheduling app”, “later social media”, “later social scheduling”, “linkinbio by later” and “linkinbio later”, summed into one figure. - **Publer**: Measured on the search term “publer”. - [Later profile](/demand/global-en/brands/later) - [Publer profile](/demand/global-en/brands/publer) - [All social media scheduling tools worldwide](/demand/global-en/categories/social-media-scheduling-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Later or Publer more popular in search? In September 2026, Publer had more branded searches than Later among social media scheduling tools worldwide. Publer had about 110,000 branded searches, while Later had 9,280. Publer made up 11% of all social media scheduling tool searches we track, and Later accounted for 0.93%. ## Cite this page Brandwave. "Later vs Publer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/later-vs-publer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/later-vs-publer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.