---
title: "Later vs Metricool: Which is searched more?"
description: "Is Later or Metricool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/later-vs-metricool"
publisher: "Brandwave"
---

# Later vs Metricool: Which is searched more?

Is Later or Metricool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Later and Metricool
- **Competitive set**: Social media scheduling tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Later Share of Search**: 0.93%
- **Metricool Share of Search**: 45.1%

## Is Later or Metricool more popular in search?

- In September 2026, Metricool had more branded searches than Later among social media scheduling tools worldwide. Metricool had about 451,000 branded searches, while Later had 9,280. Metricool made up 45.1% of all social media scheduling tool searches we track, and Later accounted for 0.93%.
- Metricool was ahead of Later in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Later’s share of searches among social media scheduling tools worldwide moved from 1.6% to 0.93%, and its estimated monthly branded searches moved from 13.2K to 9.3K.
- Across the 12 months ending September 2026, Metricool’s share of searches among social media scheduling tools worldwide moved from 36.7% to 45.1%, and its estimated monthly branded searches moved from 302K to 451K.

## How did search popularity change for social media scheduling tools worldwide in September 2026?

- In September 2026, Metricool gained share of searches among social media scheduling tools worldwide, from 44.4% to 45.1%.
- Later’s share of searches among social media scheduling tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026.

## Month by month

| Month | Later estimated searches | Later Share of Search | Later rank | Metricool estimated searches | Metricool Share of Search | Metricool rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13.2K | 1.6% | 8 | 302K | 36.7% | 1 |
| Nov 2025 | 11.9K | 1.5% | 8 | 302K | 38.8% | 1 |
| Dec 2025 | 10K | 1.4% | 8 | 301K | 42.1% | 1 |
| Jan 2026 | 13.1K | 1.5% | 8 | 301K | 35.1% | 1 |
| Feb 2026 | 11.7K | 1.5% | 8 | 301K | 38.5% | 1 |
| Mar 2026 | 13.7K | 1.5% | 8 | 368K | 41.1% | 1 |
| Apr 2026 | 12.3K | 1.4% | 8 | 368K | 40.9% | 1 |
| May 2026 | 11.2K | 1.3% | 8 | 368K | 42.7% | 1 |
| Jun 2026 | 12.4K | 1.5% | 8 | 369K | 43.5% | 1 |
| Jul 2026 | 10.9K | 1.3% | 8 | 368K | 42.4% | 1 |
| Aug 2026 | 9.5K | 1.1% | 8 | 368K | 44.4% | 1 |
| Sep 2026 | 9.3K | 0.93% | 8 | 451K | 45.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Later’s and Metricool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Later**: Measured on the search terms “later app”, “later influencer marketing”, “later instagram planning”, “later instagram scheduler”, “later instagram scheduling”, “later scheduling app”, “later social media”, “later social scheduling”, “linkinbio by later” and “linkinbio later”, summed into one figure.
- **Metricool**: Measured on the search terms “metricool” and “metricool social media”, summed into one figure.

- [Later profile](/demand/global-en/brands/later)
- [Metricool profile](/demand/global-en/brands/metricool)
- [All social media scheduling tools worldwide](/demand/global-en/categories/social-media-scheduling-tools): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Later or Metricool more popular in search?

In September 2026, Metricool had more branded searches than Later among social media scheduling tools worldwide. Metricool had about 451,000 branded searches, while Later had 9,280. Metricool made up 45.1% of all social media scheduling tool searches we track, and Later accounted for 0.93%.

## Cite this page

Brandwave. "Later vs Metricool: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/later-vs-metricool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/later-vs-metricool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.