---
title: "Later Influence vs Modash: Which is searched more?"
description: "Is Later Influence or Modash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator relationship management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/later-influence-vs-modash"
publisher: "Brandwave"
---

# Later Influence vs Modash: Which is searched more?

Is Later Influence or Modash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator relationship management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Later Influence and Modash
- **Competitive set**: Creator relationship management platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Later Influence Share of Search**: 1.8%
- **Modash Share of Search**: 44.8%

## Is Later Influence or Modash more popular in search?

- In September 2026, Modash had more branded searches than Later Influence among creator relationship management platforms worldwide. Modash had about 41,200 branded searches, while Later Influence had 1,650. Modash made up 44.8% of all creator relationship management platform searches we track, and Later Influence accounted for 1.8%.
- Modash was ahead of Later Influence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Later Influence’s share of searches among creator relationship management platforms worldwide moved from 1.2% to 1.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Modash’s share of searches among creator relationship management platforms worldwide moved from 31.5% to 44.8%, and its estimated monthly branded searches moved from 33.6K to 41.2K.

## Top creator relationship management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Modash was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Later Influence did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| GRIN | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| CreatorIQ | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Aspire | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Modash | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Upfluence | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Traackr | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Launchmetrics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Later Influence | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about creator relationship management platforms

- Asked ChatGPT "Which creator relationship management platform should I use?": 1. Modash, 2. GRIN, 3. Aspire, 4. CreatorIQ, 5. Upfluence
- Asked ChatGPT "What are the best creator relationship management platforms?": 1. GRIN, 2. CreatorIQ, 3. Aspire, 4. Modash, 5. Upfluence, 6. Traackr
- Asked ChatGPT "What's the best creator relationship management platform for ongoing creator partnerships?": 1. GRIN, 2. Aspire, 3. CreatorIQ
- Searched Google, AI Overview "creator management platform": 1. GRIN, 2. CreatorIQ, 3. Upfluence, 4. Modash

Not named in any answer: Launchmetrics and Later Influence.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for creator relationship management platforms worldwide in September 2026?

- In September 2026, Modash lost share of searches among creator relationship management platforms worldwide, from 46.4% to 44.8%.
- Later Influence’s share of searches among creator relationship management platforms worldwide has gained ground for 3 months in a row, from 1.1% to 1.8% in September 2026.

## Month by month

| Month | Later Influence estimated searches | Later Influence Share of Search | Later Influence rank | Modash estimated searches | Modash Share of Search | Modash rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 1.2% | 7 | 33.6K | 31.5% | 1 |
| Nov 2025 | 1K | 1.1% | 7 | 33.7K | 35.6% | 1 |
| Dec 2025 | 900 | 1.1% | 7 | 33.7K | 40.1% | 1 |
| Jan 2026 | 1.3K | 1.2% | 7 | 50.2K | 43.6% | 1 |
| Feb 2026 | 1.1K | 0.99% | 7 | 41.2K | 38.9% | 1 |
| Mar 2026 | 1K | 0.88% | 7 | 50.5K | 43.1% | 1 |
| Apr 2026 | 1K | 0.88% | 7 | 50.8K | 43.1% | 1 |
| May 2026 | 920 | 0.89% | 7 | 50.5K | 48.7% | 1 |
| Jun 2026 | 1K | 1.1% | 7 | 41.4K | 43.8% | 1 |
| Jul 2026 | 1.4K | 1.3% | 7 | 50.4K | 47.7% | 1 |
| Aug 2026 | 1.4K | 1.5% | 7 | 41.4K | 46.4% | 1 |
| Sep 2026 | 1.6K | 1.8% | 7 | 41.2K | 44.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Later Influence’s and Modash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Later Influence**: Measured on the search terms “later influence” and “laterinfluence”, summed into one figure.
- **Modash**: Measured on the search terms “modash” and “modash influencer”, summed into one figure.

- [Later Influence profile](/demand/global-en/brands/later-influence)
- [Modash profile](/demand/global-en/brands/modash)
- [All creator relationship management platforms worldwide](/demand/global-en/categories/creator-relationship-management-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Later Influence or Modash more popular in search?

In September 2026, Modash had more branded searches than Later Influence among creator relationship management platforms worldwide. Modash had about 41,200 branded searches, while Later Influence had 1,650. Modash made up 44.8% of all creator relationship management platform searches we track, and Later Influence accounted for 1.8%.

## Cite this page

Brandwave. "Later Influence vs Modash: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/later-influence-vs-modash

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/later-influence-vs-modash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
