--- title: "Lately vs Opus Clip: Which is searched more?" description: "Is Lately or Opus Clip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content repurposing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lately-vs-opus-clip" publisher: "Brandwave" --- # Lately vs Opus Clip: Which is searched more? Is Lately or Opus Clip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content repurposing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lately and Opus Clip - **Competitive set**: Content repurposing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Lately Share of Search**: 0.04% - **Opus Clip Share of Search**: 72.8% ## Is Lately or Opus Clip more popular in search? - In September 2026, Opus Clip had more branded searches than Lately among content repurposing platforms worldwide. Opus Clip had about 874,000 branded searches, while Lately had 480. Opus Clip made up 72.8% of all content repurposing platform searches we track, and Lately accounted for 0.04%. - Opus Clip was ahead of Lately in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lately’s share of searches among content repurposing platforms worldwide moved from 0.08% to 0.04%, and its estimated monthly branded searches moved from 1K to 480. - Across the 12 months ending September 2026, Opus Clip’s share of searches among content repurposing platforms worldwide moved from 68.3% to 72.8%, and its estimated monthly branded searches moved from 838K to 874K. ## Top content repurposing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Opus Clip appeared in all five answers. Lately did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Opus Clip | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Descript | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Repurpose.io | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Buffer | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Castmagic | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Quuu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lately | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Missinglettr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content repurposing platforms - Asked ChatGPT "Which content repurposing platform should I use?": 1. Opus Clip, 2. Buffer, 3. Repurpose.io, 4. Descript - Asked ChatGPT "What are the best content repurposing platforms?": 1. Opus Clip, 2. Repurpose.io, 3. Descript, 4. Castmagic, 5. Buffer - Asked ChatGPT "What's the best content repurposing platform for a creator?": 1. Opus Clip, 2. Descript, 3. Repurpose.io, 4. Castmagic, 5. Buffer - Searched Google, AI Overview "content repurposing tool": 1. Opus Clip, 2. Descript, 3. Repurpose.io - Searched Google, AI Overview "repurpose content tool": 1. Opus Clip, 2. Descript, 3. Repurpose.io Not named in any answer: Quuu, Lately and Missinglettr. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for content repurposing platforms worldwide in September 2026? - In September 2026, Opus Clip gained share of searches among content repurposing platforms worldwide, from 71.9% to 72.8%. - Estimated monthly branded searches for Lately worldwide fell 52% over 12 measured months, from 1K to 480 in September 2026. ## Month by month | Month | Lately estimated searches | Lately Share of Search | Lately rank | Opus Clip estimated searches | Opus Clip Share of Search | Opus Clip rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.08% | 6 | 838K | 68.3% | 1 | | Nov 2025 | 880 | 0.07% | 6 | 838K | 68.2% | 1 | | Dec 2025 | 880 | 0.08% | 7 | 808K | 71.4% | 1 | | Jan 2026 | 1.6K | 0.11% | 6 | 1M | 72.1% | 1 | | Feb 2026 | 1.3K | 0.11% | 6 | 838K | 68.3% | 1 | | Mar 2026 | 1K | 0.08% | 6 | 874K | 68.8% | 1 | | Apr 2026 | 880 | 0.07% | 6 | 874K | 69% | 1 | | May 2026 | 880 | 0.08% | 7 | 838K | 71.9% | 1 | | Jun 2026 | 590 | 0.05% | 7 | 838K | 72% | 1 | | Jul 2026 | 480 | 0.04% | 7 | 988K | 75.2% | 1 | | Aug 2026 | 480 | 0.04% | 7 | 838K | 71.9% | 1 | | Sep 2026 | 480 | 0.04% | 7 | 874K | 72.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lately’s and Opus Clip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lately**: Measured on the search term “lately ai”. - **Opus Clip**: Measured on the search terms “opus clip” and “opusclip”, summed into one figure. - [Lately profile](/demand/global-en/brands/lately) - [Opus Clip profile](/demand/global-en/brands/opus-clip) - [All content repurposing platforms worldwide](/demand/global-en/categories/content-repurposing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lately or Opus Clip more popular in search? In September 2026, Opus Clip had more branded searches than Lately among content repurposing platforms worldwide. Opus Clip had about 874,000 branded searches, while Lately had 480. Opus Clip made up 72.8% of all content repurposing platform searches we track, and Lately accounted for 0.04%. ## Cite this page Brandwave. "Lately vs Opus Clip: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lately-vs-opus-clip This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lately-vs-opus-clip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.